There seems to be a growing demand for digital marketers as the number of Internet users continues to soar. Businesses of all sizes are leveraging this opportunity to map out strategies to grow their client bases.
Businesses understand that traditional advertising is giving way to digital advertising. To survive in the competitive market space, they will need to transform their business models. For instance, there were over 2.9 billion monthly Facebook users in 2021, according to Statista, while there were only 100 million users in 2008.
If Facebook alone has that much growth in active users, think of Youtube, Instagram, TikTok, and a growing number of other emerging platforms. Leveraging the power of social media allows businesses to expand their reach from a single location thus saving a significant amount of resources and time.
The need to reach a broader client base may explain why there is a growing demand for professional digital marketers—professionals who effectively communicate business ideas, products, and services to potential customers through the use of different conversion funnels.
What Is Digital Marketing?
Digital marketing or online marketing is the process of promoting products or services through the use of different channels on the Internet. Channels may include mobile apps, social media, email, search engines, and so forth to meet digital campaign objectives and increase business conversion rates.
Why Should You Learn Digital Marketing?
Digital marketers can work in almost every industry, placing this profession as one of the most versatile in tech. According to a Deloitte 2021 survey, the digital marketing field was projected to experience a 15 percent increase before the end of 2021. Traditional marketing is expected to drop one percent around the same time—maintaining its downward trend.
Following the same trend, the US Bureau of Labor Statistics has projected a 10 percent job growth in digital marketing by the end of the decade. This growth indicates solid market demand for digital marketing professionals. In fact, at the time of publishing, job site Indeed advertises around 49,500 job vacancies in digital marketing.
Put another way, there is an open window for business owners and those who want to pursue a career in digital marketing to hit the iron while it’s still hot. Career changers and upskillers may consider the field of digital marketing as a honey pot to kick-start a tech career without the need to code.
Top 6 Digital Marketing Bootcamps to Consider
We have curated a list of the top university-backed bootcamps to kickstart your career in digital marketing. These programs are designed to equip learners with industry-focused skills to set them up for success in the competitive and ever-evolving digital marketing space in less than a year. Learners will also receive a certificate of completion at the end of the program.
Digital Marketing Bootcamp by the College of Professional and International Education at CSULB
The Digital Marketing Bootcamp offered by the College of Professional and International Education at California State University, Long Beach adopts an agency-style approach. It requires learners to study both the theoretical and practical digital marketing concepts using a comprehensive curriculum.
This ensures that learners do not step into the job market as digital marketing newbies but as refined professionals who already understand the market dynamics. According to the program page, learners will be able to take up digital marketing jobs within 10 months of starting the program.
The program is designed following current industry trends. Behind the curricula are industry professionals whose extensive experience provides learners with the raw knowledge that they can apply to solve real-world challenges.
As learners progress through the program, they will be completing several projects designed to test the mastery of their acquired skills. The projects become more complex as learners advance through the course.
Once learners complete the program, they may apply to roles such as content marketer, content strategist, SEO and SEM specialist, email marketing specialist, IOT marketing specialist, digital marketing manager, creative director, and more.
Visit the course page to learn more.
Loyola University New Orleans’ Digital Marketing Bootcamp
Loyola University New Orleans offers a practice-oriented Digital Marketing Bootcamp, suitable for passionate learners looking to branch into the field. The program covers the core concepts of digital marketing, which prepares learners for challenges they might encounter during their career journey.
Learners will gain extensive experience through many hands-on projects and client-based exercises. They will interact with the most widely used technologies in the industry. The hands-on training will equip them with the foundational knowledge and cutting-edge skills they will need to succeed in this field.
The program is also designed to help learners build robust ePortfolios that showcase their skills to potential employers. This can provide learners with a competitive advantage over their peers in the job market.
To round off the program, learners explore digital strategies. This final course gives them the ability to design effective advertising campaigns strategies tailored to short and long-term business goals.
Upon completion, learners can expect to walk away with key proficiencies to apply for positions such as pay-per-click (PPC) specialist, SEO specialist, content marketer, social media manager, digital strategist, marketing data analyst, e-commerce specialist, and more.
Visit the course page to learn more.
Kansas State University’s Digital Marketing Bootcamp
Kansas State University’s fast-track Digital Marketing Bootcamp is designed to produce market-ready professionals in under a year. This program was developed by industry experts and experienced professionals who understand the current industry challenges.
The bootcamp welcomes all passionate learners—regardless of their background—to kick-start a tech career that requires little to no coding skills and fill the existing skills gap.
Learners will first enroll in a 30-hour Introductory Course to familiarize themselves with the fundamental concepts of digital marketing before moving on to the 370-hour Extended Course.
The Extended Course is fully-packed with real-life case studies and practical projects that give learners a first-hand experience of how the digital marketing space works. Learners will be working with modern tools and technologies such as Hootsuite, Hubspot, Microsoft, Canva, Facebook Blueprint, and more.
Visit the course page to learn more.
New Jersey Institute of Technology’s Digital Marketing Bootcamp
The Digital Marketing Bootcamp offered at the New Jersey Institute of Technology is designed to produce seasoned professionals with advanced skillsets to take on most of the industry’s challenges.
The school also offers career services to ensure that learners are fully prepared for the job market post-program. These services include resume building, LinkedIn profile optimization, interview preparation, ePortfolio review, and more.
Learners will be trained by some of the industry’s best, who can offer them crucial knowledge to add to their toolbox. The program comprises an Introductory Course and an Extended Course.
The Introductory Course introduces learners to the basic concepts and tools that will be discussed in-depth in the Extended Course. After completing the 30-hour Introductory Course, learners may continue to the 370-hour Extended Course.
The Extended Course is both theory- and practice-oriented. Learners will immerse themselves in an agency-like environment as they work with real-world data, design practical projects, and explore their creativity.
They round off the program with two capstone courses: search engine marketing (SEM) and digital strategy, to solidify their proficiency in marketing strategy and essential knowledge of campaign development.
Visit the course website to learn more.
Old Dominion University’s Digital Marketing Bootcamp
Old Dominion University aims to provide non-traditional learners with solid professional development and continuous learning programs. With a team of seasoned and highly qualified professional instructors, the school has positioned itself as one of the go-to places for learners who want to advance their careers.
Its Digital Marketing Bootcamp is geared towards producing and refining the digital talents currently lacking in the market. The program is packed with many practical projects using real-world data to provide learners with first-hand experience on how to handle complex real-world challenges. This hands-on approach effectively prepares learners for the challenges they might encounter during their job search and career journey.
The bootcamp prepares learners to take on positions such as marketing strategist, content manager, marketing data analyst, social media manager, and more.
Visit the course page to learn more.
American University’s Digital Marketing Professional Program
Located in Washington, DC, American University prides itself as a forward-thinking institution that understands the market dynamics and the existing skill gap. The school offers professional education that meets the needs of the modern market using a cutting-edge approach.
Its Digital Marketing Professional Program uses advanced methods and theories to equip learners with practical skills to succeed in the ever-evolving industry. Learners are introduced to the basic concepts and foundations of digital marketing from the first week of lessons.
The program begins with marketing fundamentals before moving on to more complex topics using practical examples and real-world tools. Learners will design effective digital marketing strategies once they complete the program.
Visit the course page to learn more.
Join the Tech Workforce with In-Demand Digital Skills
Whether you are a small business owner, career changer, upskiller, or just starting your career journey, earning a digital marketing skill could set you up for a quick break in tech. This career field requires little to no coding skills but offers almost the same benefits that other tech areas enjoy.
A digital marketing career offers you the flexibility to work from anywhere, not to mention the growing demand for digital marketing professionals and the high-earning benefits that comes with it.
Ready to begin your journey? Take your pick from the university-backed digital marketing bootcamps mentioned above and start your application today.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
