Automating marketing efforts and marketing channels is crucial for optimal product performance in today’s accelerating social media and digital era. If you want to become a marketing manager or are a business owner, then a list of the best marketing manager tools will serve you well.
This article will cover the cost and availability of marketing manager tools, along with a list of the top companies that use marketing manager tools. So, read on to find tools to enhance your social media performance, email marketing services, and marketing strategies. Let these powerful digital marketing tools do the heavy lifting for you.
The 10 Best Marketing Manager Tools
- ActiveCampaign
- Acquire
- Adobe Analytics
- Autopilot
- HubSpot
- Oracle Eloqua
- Instapage
- Salesforce
- Semrush
- SurveyMonkey
What Are Marketing Manager Tools?
Marketing manager tools are software that allow marketing managers and product managers to optimize their advertisement strategies, customers’ journeys, social platforms, and content strategies. The uses of these digital marketing tools goes beyond industry marketing and into search engine optimization, market research, and digital asset management.
Depending on the product marketing campaigns you launch, you can use these tools to find popular Google trends and potential customers. These marketing tools are also used to automate marketing procedures and daily tasks.
What Are the Main Types of Marketing Manager Tools?
The main types of marketing manager tools offer services to ease the implementation of advertisement and marketing processes. Below are the five main types of digital marketing tools for your product marketing campaigns.
Customer Relationship Management Tools
Customer relationship management (CRM) tools are a great asset for your modern marketing team as they allow the team to use customer data and insights to increase sales lead opportunities. These tools play a key role in a marketing plan’s operational, collaborative, and analytical elements. They do this by providing data that will enhance your customer service and industry marketing strategies.
Examples of Customer Relationship Management Tools
- Acquire
- Adobe Analytics
- Oracle Eloqua
- Salesforce
- SurveyMonkey
Social Media Management Tools
There is no doubt that social accounts are a major factor in today’s digital marketing sector. Social media management tools are powerful tools that help increase revenue. These types of tools will help you reach a larger audience and will aid social media managers in posting engaging and relevant content. Their software suites offer seamless social media analytics as well as engagement, dashboard, and publishing features.
Examples of Social Media Management Tools
- Active Campaign
- Acquire
- Autopilot
- HubSpot
- Instapage
- Oracle Eloqua
- Semrush
Search Engine Optimization (SEO) Tools
If you are in the publishing industry or own an e-commerce business, the majority of your success depends on your content rankings. According to the HubSpot 2021 State of Marketing Report, around 96 percent of marketers actively invested in SEO. SEO tools provide you with information regarding data analytics, target keywords, industry trends, and the SERP visibility you need to rank highly on Google and other search engines.
Examples of SEO Tools
- Adobe Analytics
- HubSpot
- Semrush
- SurveyMonkey
Analytics Tools
Data analytics and marketing analytics tools are strategy optimization tools that break down valuable marketing data. These tools monitor and record customer and market research, Google trends, and SEO data to provide you with a well-rounded strategic solution. They are essential to professionals including data analysts, product managers, artificial intelligence engineers, and business analysts.
To make full use of some of the data analytics tools in this article, you should consider learning a programming language like Python or R. If you are a newbie to programming languages, Codemurai and CodeHub are some of the best coding apps for beginners.
Examples of Analytics Tools
- Adobe Analytics
- HubSpot
- Semrush
- Survey Analytics
Marketing Automation Tools
Marketing automation tools are responsible for streamlining processes and repetitive tasks. In order to successfully market a product, it is vital that you reach your target audience and keep them engaged. Marketing automation tools help by automating mailing lists, handling any social media channel, collecting customer data, and automating workflows.
Examples of Marketing Automation Tools
- ActiveCampaign
- Acquire
- Adobe Analytics
- Autopilot
- HubSpot
- Instapage
- Oracle Eloqua
- Semrush
- SurveyMonkey
Marketing Management Cheat Sheet: A Tabular List of Marketing Manager Tools
| Tool | Uses | Companies That Use It | Cost | Availability |
|---|---|---|---|---|
| ActiveCampaign | Marketing, sales, service, and platform support suite | PayKickstart, True Leaf Market, Kenji ROI, Never Settle | Lite: $9 per month, plus: $49 per month, professional: $149 per month, enterprise: $258 per month | Commercial and personal use |
| Acquire | Customer experience management, co-browsing, digital marketing | United, Samsung, Audi, Lexus, Discover, US Air Force, Zenith | Price available upon request for starter, commercial, and enterprise subscriptions | Commercial and personal use |
| Adobe Analytics | Business intelligence, customer service, SEO, analytics | Airbus, CitiBank, ASOS, Deloitte, Fairfax Media, Hyatt, Philips, Sprint | Price available upon request for select, prime, and ultimate subscriptions | Commercial use |
| Autopilot | Marketing and sales automation, marketing project management | Bosch, Camplify, Dolby, Granular, Lyft, Oscar, Resound, Seedsheets | Novice: free, campaign: $29 per month, professional: $99 per month, business: $299 per month, enterprise: price available upon request | Open source and commercial use |
| HubSpot | Marketing campaigns, marketing automations, SEO, analytics | Accrosoft, Airstream, Beretta, Casio, Claranet, Dake, Eyeota, Florida Tech | Free tools, starter: $45 per month, professional: $800 per month, enterprise: $3,200 per month | Open source, commercial, and personal use |
| Instapage | Customer acquisition, marketing campaigns, content management | Autopilot, Fullstack Digital, Hello Fresh, Vita Companies, Zero In | Building: $199 per month, converting: price available upon request | Commercial use |
| Oracle Eloqua | Marketing automation, marketing campaigns, customer experience management | Panasonic, Swisscom, Victoria University, Dow Jones, Cisco | Basic: $2,000 per month, standard: $4,000 per month, enterprise: Price available upon request | Commercial use |
| Salesforce | CRM | Amazon, Spotify, New York Post, Canon, American Express, Macys, NBC Universal, Toyota | Essentials: $25 per month, professional: $75 per month, enterprise: $150 per month, unlimited: $300 per month | Commercial and personal use |
| Semrush | Google analytics, SEO, social media content research, online advertising | Tesla, Apple, Samsung, Forbes, Walmart, IBM, Amazon | Free plan with limited features, pro plan: $119 per month, guru: $229 per month, business: $449 per month | Open source and commercial use |
| SurveyMonkey | Customer relationship management, customer feedback, analytics, operational efficiency, brand management |
Audio Network, BaneCare, BlueCross BlueShield, Carlex, Cosmos, Edwards Construction, Ernst & Young | Business plans: advantage: $25 monthly per user, premier: $75 monthly per user enterprise: price available upon request Personal plans: premier: $1,188 per year, advantage: $408 per year, standard: $35 per year |
Commercial and personal use |
The Best Marketing Manager Tools, Explained
Below, we’ll look at the details of the best marketing manager tools. They serve a multitude of purposes and can help increase your sales leads and customer engagement metrics. Choose the tools that best suit your marketing needs, company goals, and budget.
ActiveCampaign
- Type: Marketing automation
- Companies That Use ActiveCampaign: Never Settle, Kenji ROI
- ActiveCampaign Cost and Availability: Lite: $9 per month, plus: $49 per month, professional: $149 per month, enterprise:$258 per month, commercial and personal use
ActiveCampaign is an automation platform that provides several modern marketing solutions including CRM, marketing analytics, and email marketing tools. It is popular across e-commerce, business-to-business, and business-to-consumer companies. It offers four primary solution steps that allow you to reach, nurture, convert, and grow your sales and customer leads.
Acquire
- Type: CRM
- Companies That Use Acquire: United, Samsung
- Acquire Cost and Availability: Price available upon request for starter, commercial, and enterprise subscriptions, commercial and personal use
Acquire is a CRM tool that has highly reputable customers. Some of its popular solutions include business analytics, co-browsing, customer service, workflow automation, and customer experience automation.
Adobe Analytics
- Type: SEO
- Companies That Use Adobe Analytics: CitiBank, Deloitte
- Adobe Analytics Cost and Availability: Price available upon request for select, prime, and ultimate subscriptions, commercial
Along with its numerous software solutions, Adobe also offers a business and data analytics tool that aids in marketing strategy optimization. Its solutions provide access to user data, predictive intelligence, marketing algorithms, and web analytics. It also has customer experience automation, all types of content management, business-to-business marketing, and user onboarding features.
Autopilot
- Type: Marketing automation
- Companies That Use Autopilot: Bosch, Dolby
- Autopilot Cost and Availability: Novice: free, campaign:$29 per month, professional: $99 per month, business:$299 per month, enterprise: price available upon request, open source and commercial
Autopilot is a project management and sales automation tool suitable for those who want to become a product manager, a sales manager, or a marketing manager. Similar to other analytics platforms, Autopilot also provides valuable user and industry data. It automates SMS and email marketing processes and caters to business-to-business, software as a service, and e-commerce businesses.
HubSpot
- Type: Search engine optimization, marketing automation, CRM
- Companies That Use HubSpot: Airstream, Casio
- HubSpot Cost and Availability: Starter: $45 per month, professional: $800 per month, enterprise: $3,200 per month, open source, commercial, and personal use
HubSpot is a popular marketing software service that offers CRM, marketing analytics, and marketing automation solutions. It also provides email marketing, lead generation, task management, and SEO solutions. The cloud-based software’s marketing solutions are used across technology, business, healthcare, education, and consulting industries.
Instapage
- Type: Social media platform management
- Companies That Use Instapage: Autopilot, Hello Fresh
- Instapage Cost and Availability: Building: $199 per month, converting: Price available upon request, commercial
If you are in search of a good social media management tool, Instapage might be the solution. It is a customer lead conversion aid that achieves this goal by providing marketing help and automating social media ads all through a convenient user interface. It’s specifically tailored for the e-commerce industry and provides ad mapping solutions for Google and Facebook.
Oracle Eloqua
- Type: Marketing automation
- Companies That Use Oracle Eloqua: Panasonic, Swisscom
- Oracle Eloqua Cost and Availability: Basic: $2,000 per month, standard: $4,000 per month, enterprise: price available upon request, commercial
Oracle Eloqua is a cross-channel digital marketing solution for marketers looking to automate their customer experience and marketing campaign processes. The tool offers data-driven solutions to help enhance your overall marketing strategies. It is used for content management, data management, audience segmentation, and customer analytics solutions.
Salesforce
- Type: CRM
- Companies That Use Salesforce: Amazon, Spotify
- Salesforce Cost and Availability: Essentials: $25 per month, professional: $75per month, enterprise: $150 per month, unlimited: $300 per month, commercial and personal use
Salesforce is an industry leading CRM tool trusted by major global companies. It offers four hubs that are relevant for marketing, covering business, CRM, service, and technology solutions.
Semrush
- Type: SEO
- Companies That Use Semrush: Tesla, Apple
- Semrush Cost and Availability: Free plan with limited features, pro: $119 per month, guru: $229 per month, business: $449 per month, open source and commercial
Semrush is an SEO tool made for marketers working in the online content publication industry. This SEO tool provides marketing solutions for content marketing, SEO, market research, and advertisement purposes. It also offers data analytics and marketing analytics solutions.
SurveyMonkey
- Type: CRM
- Companies That Use SurveyMonkey: Carlex, Cosmos, Ernst & Young
- SurveyMonkey Cost and Availability: Business plans: advantage: $25 per user per month, premier: $75 per user per month, enterprise: pricing available upon request, personal plans: premier: $1,188 per year, advantage: $408 per year, standard: $35, commercial and personal use
Customer data plays a valuable role in helping marketers execute their plans and product launches. SurveyMonkey can help you gather data and provide customer experience services. It can assist in converting your customer insights and market research data into a successful marketing campaign.
Why Marketing Manager Tools Are Important
Marketing manager tools are important because they contribute to a product or company’s success. According to Glassdoor, the average salary of a marketing manager is $104,295. You can start earning these lucrative packages by mastering these in-demand tools.
Learning these tools also enables you to build a promising career with a high job security rate. Marketing manager tools reduce overall business costs by automating sales and customer experience management tasks. They also expand a company’s audience reach and overall scope of visibility. Being able to utilize these tools will make you valuable to any company.
Marketing Manager Tools FAQ
Marketing manager tools are used for task management, customer relationship management, data analytics, marketing automation, SEO, and social media marketing.
The best marketing manager tools are HubSpot, Salesforce, Adobe Analytics, Semrush, ActiveCampaign, and Oracle Eloqua. However, the best tool will vary depending on your specific marketing needs.
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Marketing manager tools serve four main purposes. They can be broken down into four Ps. They cover promotion, product, price, and placement. These tools provide automation, analytics, and data solutions to help serve these industry purposes.
The best social media marketing project management tools are Instapage, ActiveCampaign, Acquire, Autopilot, and HubSpot. These tools will help you devise optimal social media platform strategies, enhance your audience engagement plan, and automate your content publishing timelines.
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