If you are applying for a tech sales position but are struggling to write a compelling cover letter and an effective resume, you’ve landed in the right place. In this article, we will walk you through the process of crafting a good tech sales cover letter and resume that will strengthen your candidacy.
Aside from explaining what a successful resume and cover letter look like when it comes to tech sales, we also dive into the most important components of these documents and provide samples that you can use for guidance. You will also get tips to ensure your job application is not ignored.
Tech Sales Cover Letter Guide
A cover letter is a key element of a job application for a tech sales position. This document gives you an opportunity to introduce yourself to a prospective employer, explain why you are the right person for the job, and expound on the most important elements of your resume.
Why Does Your Tech Sales Cover Letter Matter?
A strong cover letter is essential to stand out during the initial stages of the hiring process. Many other capable capable candidates are applying for this same job, and this document is your chance to explain why you should be chosen over them. In other words, a cover letter, if used correctly, is an effective tool to market yourself and explain why you are the best fit.
A cover letter is of particular importance in sales positions. Your ability to “sell yourself” on paper will give the hiring manager a good idea of what you can do in the field. As a technical sales representative, you must be able to promote a company’s product and convince potential customers that these products are the best solution for their needs. In the same way, your cover letter should convince the hiring manager that you are the best candidate for the job.
Essential Components of Your Tech Sales Cover Letter
Your cover letter should be unique and specific to the position you are applying for. It should highlight how your relevant skills and previous experience will help the company reach its goals. Every successful tech cover letter should have the following structure.
- Heading. The heading consists of your name and contact information. You may also include links to your LinkedIn profile or your Twitter handle. Below this information, many job seekers also choose to include the name of the hiring manager and their contact information.
- Opening salutation. The best cover letters are addressed to a specific person. Look for the name of the hiring manager in the job description. If it’s not there, go to the company site and look for the name of the person in charge of hiring. Most candidates choose to open their letters with the greeting “Dear” followed by the last name of the hiring manager with the appropriate title.
- Introduction. The first paragraph of your letter will be your introduction. In two to three sentences, mention the position you’re applying for and briefly explain why you are interested and why you are the right person for the job.
- Body. The body of your letter should be composed of two to three paragraphs. Here, you will elaborate on why you are the best person for this position. Use your storytelling skills to explain how your previous experience and the expertise you’ve gained over time qualifies you for the job. Use this space to highlight your most memorable achievements as a salesperson and how you contributed to the success of your previous employers.
- Closing. In your last paragraph, tell the employers that you are looking forward to further discussing the position and your qualifications. Express your excitement about being part of their company and close with an appropriate salutation such as “best regards” or “sincerely”.
6 Tips for Writing a Strong Tech Sales Cover Letter
Writing an effective cover letter is an art in and of itself. It requires patience and care. Follow the tips below to ensure that your letter is up to par and is not discarded right away without a second thought.
- Conduct in-depth research on the company. The best cover letters show familiarity with the company, its products, and its services. Before putting pen to paper, research about the company, its mission, culture, and competitors. This research will help you express how your expertise can benefit the company.
- Read the job description carefully. To tailor your cover letter to the job, read the job description several times and take note of the skills and credentials that are emphasized. These are the main things you want to discuss in the body of your cover letter.
- Highlight your product knowledge and sales ability. As a tech sales, you need in-depth knowledge of the complex tech products that you sell and the ability to convey just how useful they are. In your letter, mention what technologies and products you have expertise in as well as sales-related skills like emotional intelligence, active listening, and storytelling.
- Discuss past successes. The body of your letter should also contain a brief but well-crafted description of your main sales achievements. When possible, use concrete figures to illustrate these accomplishments. For example, you may mention sales goals in previous roles and how you managed to achieve them.
- Show off your narrative skills. Your cover letter will be used by the hiring manager to assess your communication skills. It shows how well you are able to explain yourself. Make sure that you come across as eloquent and persuasive.
- Be concise. Avoid lengthy sentences and always try to keep your document within one page. Remember that you are just one of many applicants and that the hiring manager won’t have time for overwritten letters.
Tech Sales Cover Letter Example
Below is an example of a technical sales cover letter that emphasizes the technology and sales skills of the applicant. It explains the applicant’s previous experiences and educational background relevant to the tech sales industry.
Tech sales Cover Letter Sample
John Doe
7 Milky Way
San Francisco, CA 75200
(+1) 354-7593
john.doe@gmail.com
December 9, 2021
John Tarantino
Hiring Manager
Impact Technologies, Inc
16 Long Way
New York City, NY 00857
Dear Mr. Tarantino,
I learned about your job posting for the technical sales representative position from your official website and I am sending this across to express my interest. I am very excited about the possibility of working with you at Impact Technologies and I am confident that my previous experience working at Tech Domain has fully prepared me for this position.
In my previous position at Tech Domain, I was in charge of promoting and selling branded laptops and computer accessories. Working at this company allowed me to hone my storytelling and active listening skills and made me a highly persuasive communicator.
The team I led during my time at Tech Domain recorded the highest sales figures of any sales team within the company for two consecutive years. I addition, I was able to successfully introduce a new CRM program to the public, and this product quickly became a best-seller.
I am very excited about the prospect of contributing my tech knowledge and sales experience to help your company reach its goals. I am looking forward to meeting you and further discussing the position. If you have any questions, feel free to contact me at john.doe@gmail.com
Sincerely,
Mr. Doe
Tech Sales Resume Guide
This section will guide you in creating an effective resume to submit as part of a job application. You will learn the essential components that recruiters want to see in a resume and tips you should consider when writing. We also give you a sample of the work experience section of a tech sales resume and a template that you can fill in with your own information.
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Why Does Your Tech Sales Resume Matter?
Your resume showcases the key details of your education, work experience, and skillset in a format that is easy to digest. Much like a cover letter, a resume serves as a tool to tell the company what makes you a strong candidate. However, a resume provides a more general view of your qualifications for the position.
Even if you meet all the requirements for the job, your application will fail if you are not able to create a strong resume. Putting together an effective resume requires skill and research. Below, we show you the essential structure of a resume and give you tips on how to make this document as effective as possible.
Essential Components of Your Tech Sales Resume
A resume follows a very specific structure. These are the different sections that a hiring manager will be looking for in a tech sales resume.
- Header. This header should include the same information as that of a cover letter: your name, contact information, and LinkedIn profile or Twitter handle.
- Objective: The objective of your resume, also known as a professional summary, is a brief description of your professional qualifications. To write a strong professional summary, focus on the skills highlighted in the job description.
- Work experience. Your tech sales resume should list all the different positions you have held in sales or technology. If the list is too long, focus on the most recent ones. For each previous role, make sure to list responsibilities and accomplishments.
- Education. This section should contain your degrees and training programs. If you have attended a tech sales bootcamp, make sure to list it here. For each educational experience, list enrollment and graduation dates as well as any distinctions such as awards and scholarships.
- Technical and non-technical skills. Mention any products and technologies that you have expertise in as well as the soft skills that make you a good salesperson.
- Certifications. There are several sales and tech certifications that you may want to pursue and list in your resume. CompTIA A+, Certified Inside Sales Professional (CISP), and Certified Professional Sales Person (CPSP) would look great on any tech sales resume.
5 Tips for Writing a Strong Tech Sales Resume
Consider the following five tips before you start writing your resume to make sure you are on the right track.
- Scan the job description for keywords. Hiring managers purposely include keywords in their job descriptions to emphasize important qualifications and requirements. Inserting these keywords into your resume shows them that you’ve done your homework and that you have the credentials they seek.
- Be brief and to the point. Your resume should never exceed one page. In addition, any responsibility or accomplishment you decide to include should be described in one short but powerful sentence.
- List interpersonal skills. Interpersonal skills like active listening, persuasive communication, leadership, and adaptability are particularly relevant for sales positions so don’t forget to add them to your resume.
- Use a straightforward and professional design. A resume should not be flashy or gaudy as that would detract from what’s important: your actual qualifications for the job. Be minimalistic and avoid fancy visual elements.
- Get a colleague to review it. Ask a colleague that you trust to review your resume and cover letter before you sent them. A second pair of eyes, particularly if they belong to an industry insider, can provide important feedback and detect any errors that you may have missed.
Tech Sales Resume Examples
Here, we give you examples of tech sales resumes you can use as guides when writing yours. The first is a sample of the work experience section and the second is a template in which you can plug in your own information.
Resume Sample: The Tech Sales Work Experience
Work Experience
Technical Sales Manager: Aug. 23, 2016 – present
Tech Domain – Los Angeles, California
- Monitors sales and keeps sales records
- Monitors performance of sales staff
- Coordinates with clients to present new software products
- Gives sales presentations to prospective clients
Technical Sales Representative: Jan. 12, 2014 – July 25, 2016
Pixel Technologies, Inc. – Los Angeles, California
- Promotes and sells laptops and computer accessories
- Communicates with customers regarding concerns with products
- Troubleshoots hardware and software issues
Sample Tech Sales Resume Template
Header
[Name]
[Address]
[Telephone number]
[Email address]
Objective
[Describe your accomplishments and why they make you a good fit for the tech sales position in two or three lines]
Work Experience
[Job title]: [Employment date]
[Company name] – [company address]
- [Roles and responsibilities]
- [Roles and responsibilities]
- [Roles and responsibilities]
[Job title]: [Employment date]
[Company name] – [company address]
- [Roles and responsibilities]
- [Roles and responsibilities]
- [Roles and responsibilities]
Education
[Degree or training program]
[Institution], [Period of attendance]
- [Distinction]
- [Distinction]
[Degree or training program]
[Institution], [Period of attendance]
- [Distinction]
- [Distinction]
Technical Skills
[Skill]
[Skill]
[Skill]
Interpersonal Skills
[Skill]
[Skill]
[Skill]
Certifications
[Certification]
[Provider]
[Certification]
[Provider]
Tech Sales Resume Template Resources
- Rocket Resume. This handy website has plenty of templates you can use as a base for your tech sales resume.
- ResumeOK. This site offers many resume ideas for job hunters. You can use their online free resume builder to create your resume and download it in PDF format for free.
- VelvetJobs. Choose a tech sales resume template on VelvetJobs, make it your own, and save it as a PDF. You can also use this site to hire a professional to help you create an outstanding resume.
Importance of a Tech Sales Cover Letter and Resume
The tech sales industry is thriving and every year more and more professionals enter the sector. This means that as a tech sales representative, you are going to face increasingly stiff competition for the best jobs.
The best way to stand out right from the beginning of the hiring process is to write a stellar resume and cover letter. With the tips and resources provided in this article, you’ll be able to impress the hiring manager and land that coveted tech sales position.
Tech Sales Cover Letter and Resume FAQ
Your tech sales cover letter should include your most relevant qualifications, such as technical and soft skills, educational credentials, and previous sales experience. You should also discuss your main accomplishments in the sector. It is also a good idea to talk about why you are interested in the company and mention some of its products or services.
Your cover letter for a tech sales role should not be longer than one page. It should have only three or four paragraphs explaining why you are the ideal candidate.
Yes, these documents are a very important part of a tech sales job application. To capture the attention of the hiring manager and be invited for an interview, you must create a persuasive cover letter and a professional resume.
Yes, tech industry jobs are great career options given how rapidly the sector is growing. As a tech sales professional, you’ll enjoy a high salary and job stability. According to Glassdoor, tech sales professionals in the United States earn an average of $77,357 a year.
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