How to Become a Digital Marketer with BrainStation

In today’s digital age, virtually every business across industries needs to reach an online audience. The global e-commerce market is expected to total $5.55 trillion in 2022, and by 2025, 24.5 percent of all sales will be from online purchases, a number that is growing quickly every year.

With more than two-thirds of the world’s population now using the Internet and over half of them using social media, it’s become clear that nearly the entire world is online. Businesses are capitalizing on that by allocating 57.1 percent of their marketing budgets to digital marketing—a figure that is expected to rise dramatically in the coming years.

Of course, with such massive online traffic and budget allocation comes increased demand for digital marketing professionals who understand how to leverage social media, email marketing, content marketing, search engine optimization (SEO) practices, and more to reach a large online audience.

That means there has never been a better time to get into digital marketing. BrainStation’s Digital Marketing Bootcamp can help you get there.

Why Become a Digital Marketer?

Here are a few of the reasons a digital marketing career could be right for you:

• Digital marketers are in high demand. According to the US Bureau of Labor Statistics (BLS), there are a projected 31,000 openings per year for digital marketers over the next decade. Given how aggressively companies are investing in their digital marketing efforts, that forecast could wind up being conservative.
• Digital marketing can open up a variety of career paths. Within digital marketing, you can look for a general role or choose to specialize in a variety of specific areas like content creation, SEO, social media marketing, email marketing, and more. BrainStation’s Digital Marketing Bootcamp will give you the job-ready skills you need to thrive in any of these areas.
• Creatively satisfying work. Most digital marketing jobs have a large creative component, as digital marketers are responsible for creating compelling print, visual, and video content for a number of different channels and platforms.
• Digital marketers collaborate across disciplines. Digital marketers often get the opportunity to collaborate with professionals in many other areas including design, sales, software development, communications, and more. Such collaborations allow you to expand your network, access diverse opportunities, and improve soft skills.

What Can I Learn from BrainStation’s Digital Marketing Bootcamp?

BrainStation’s Digital Marketing Bootcamp is a career-changing program designed to give you hands-on experience working with real-world business problems.

In the program’s first unit, you will begin building an understanding of the digital marketing landscape and learn to think like a digital marketer. After you learn about essential digital marketing concepts, you will participate in a collaborative marketing sprint and immediately apply what you’ve learned about the customer journey, branding, SEO, and digital marketing strategy as you work to solve a real-world marketing challenge.

Next, you will learn how to build a comprehensive content strategy. You will explore how to map content across the marketing funnel to satisfy consumer needs, how to leverage email marketing techniques, how to create conversion-boosting landing pages, and ultimately, how to analyze your content marketing efforts to ensure a strong ROI.

The bootcamp’s third unit involves analyzing major social media platforms, performing audits, and identifying performance metrics. While learning about Facebook Ads Manager, influencer marketing, and other topics, you’ll also discover how to use social listening to keep track of trends, understand your changing audience, and create a social media content calendar. 

As you progress through BrainStation’s Digital Marketing Bootcamp, you will also develop your skills in search marketing. You will learn how to use SEO tools, keyword research, link-building strategies, and more to support your digital marketing efforts. In addition, you’ll learn how to create strong search engine marketing (SEM) campaigns and effective paid search ads while gaining experience with key SEM concepts like ad quality scores, bidding, and remarketing.

Finally, you’ll learn how to leverage the power of marketing analytics. You will gain hands-on experience using industry tools like Google Analytics and Google Data Studio to inform your digital marketing strategy and measure the success of your campaigns.

Why Learn Digital Marketing at BrainStation?

BrainStation’s Digital Marketing Bootcamp combines expert instruction, project-based learning, and strong professional guidance. The projects you complete throughout the course will help in the development of a project portfolio that you can use when applying to digital marketing jobs.

At BrainStation, you will learn from top industry experts who have strong professional networks and understand what employers are looking for. They will provide instant feedback on projects as well as expert personal guidance to ensure you are prepared to succeed in the industry.

BrainStation’s Career Accelerator Program will also assist you to become job interview-ready and take the next step in your new digital marketing career. Attend one-of-a-kind guest lectures, networking events, and panel discussions to network and immerse yourself in the digital marketing industry.

Finally, you will present your final project on Demo Day, where BrainStation’s hiring partners and other digital marketing professionals will give you valuable feedback, criticism, and advice to help you further develop your skills.

Become a Digital Marketer with BrainStation

With the increased demand for digital marketing experts, this is a great time to change careers or upskill. BrainStation’s Digital Marketing Bootcamp will prepare you to fill that talent and begin a new career in this growing field.

Book a call with a learning advisor at BrainStation to start your upskilling journey.