Marketing is a very broad industry with many different fields you can choose from. Some people pursue marketing courses in sales while others find classes in digital marketing, graphic design marketing, branding, or advertising.
Some people may choose to go to college and get a marketing degree and others may learn through online marketing courses. You can learn marketing in many different ways.
If you’re wondering what classes and marketing certifications you can pursue, follow the guide below on marketing courses to find out.
Why Should You Take Marketing Courses?
You might take marketing courses for various reasons. You may be preparing for a degree program in marketing to qualify for certain jobs in the future. Or maybe you are already a freelance marketer and want to learn new marketing techniques. You could also be exploring free online marketing courses to boost your own marketing business.
Reasons vary from person to person, but one thing is true for all: No matter your reason for taking marketing courses, there is one out there that will cover the subject matter you are interested in. Let’s explore some examples below.
General and Digital Marketing Courses
Throughout these general and digital marketing courses, you will learn a magnitude of information that will help you understand marketing as a whole in both sections. Digital marketing includes Google Ads, social media marketing such as Facebook, Instagram, Twitter, Google Analytics, and search engine optimization.
General marketing focuses on the 4 P’s of marketing, how to market your products, target demographics, and more. These classes are the basic fundamentals that every marketer should know if they choose to pursue a career in any marketing field.
Google Certifications
Course Fee: Free
Being Google certified in digital marketing is a big deal in today’s environment. There are 3.5 billion Google searches every day, meaning it’s the key to successful digital marketing campaigns for businesses.
These classes teach you how to utilize Google in the best way for your business. If you are looking for a job in digital marketing, being Google certified is a great way to show that you understand Google’s advertising platform and data analytics.
Below are some classes and certifications that Google offers:
- Google Ads for Search, Display, Video, Map, and Shopping
- Google My Business
- YouTube
- Google Analytics
- Waze Academy
- Google Ad Manager
- Google For Education
- Google Marketing Platform
- Google Adwords
Udemy: Social Media Marketing Course
Course Fee: $29.99
In this social media marketing course, you will learn the ins and outs of different social media platforms and how to utilize them. This Udemy course provides certification after completion. The course covers the following.
- Introduction to Social Media
- Facebook, Twitter, Instagram, and YouTube Marketing
- Social Media Strategy
- Blogging
- Content Marketing
Udemy: Complete 2020 Hands-On Affiliate Marketing Course
Course Fee: $99.99
This course is for people who are looking to make extra income online from their computer by doing affiliate marketing. You will learn how to become a “middleman” by promoting products that have been created by other companies. You will build and grow your website to sell products and gain an automated income stream.
The course also covers the following:
- SEO Keywords
- Affiliate Marketing Programs such as ClickBank, Shareasale, Amazon, and other programs
- Learning to gain traction and market the products
- Building a sustainable affiliate business
Udemy: Email Marketing Campaigns: A Complete Guide
Course Fee: $99.99
Email marketing is an effective way for companies to have brand recognition and expand their business by doing email campaigns to boost sales.
This course will cover the following:
- Build effective email campaigns and best strategies
- Build email campaigns for affiliate marketing
- Building an email list
- Email copywriting
- Email campaigns to reach sales goals
- Increasing traffic
Coursera: Search Engine Optimization Specialization
Search engine optimization is very important for digital marketing if you want a better chance to be seen on the Internet. Below is what this course will cover for you to become a search engine optimization guru.
- Search Algorithms
- Search Engine Optimization Fundamentals
- Optimizing a Website for Search
- Keyword Research
- Theories behind Google searches
Coursera: Marketing Mix Fundamentals
Course Fee: Free
In this marketing mix class, you will learn the basics of marketing and what the 4 P’s in marketing are. Below are some things that this course will cover.
- 4 P’s of Marketing
- Price and Pricing Policy
- Marketing Communications
- How to strategically analyze a product
Coursera: The Marketing Plan
Course Fee: Free
In this marketing plan course, you will learn how to write and set up your own marketing plan for your product or service. This course will cover the following.
- How to create your own marketing plan
- Marketing Strategy
- Learning how to find your target demographics
- Using the 4 P’s of marketing
WebFlow University: Ultimate Web Design Course
Course Fee: Free
In this ultimate web design course, you will learn everything there is to know about website design and development. This course will cover the following.
"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"
Venus, Software Engineer at Rockbot
- Fundamentals including HTML, CSS, and how to structure HTML
- Web Structure including: Navigator Panels, Element Hierarchy
- Elements including: Text columns, elements panel, section link
- Buttons and Links including: Navigation bar menu, text link, button styling
- Plus many many more parts to learn the ins and outs of web design
HubSpot Academy: HubSpot Inbound Marketing Certification
Course Fee: Free
There are seven courses for this certification. This curriculum includes the following.
- Inbound Marketing Fundamentals
- Understanding Social Media Promotion
- Developing a Conversational Growth Strategy
- Understanding Conversion Strategy
- Understanding Lead Nurturing
- Aligning Your Marketing With Sales
- Applying a Customer Marketing Approach
This certification course will teach you exactly what inbound marketing is, how to use it, when and where to use it, and what strategies to use it for. Some companies may require this certification, so it is a good idea to get this certification.
Conclusion: Are You Ready to Take Marketing Courses?
As you can see from this guide, there are many different aspects of marketing. If you decided on what type of marketing you want to learn, these courses will help you achieve your goals.
Marketing and trends change so much and it is important to keep up with these changes so the company you work for or your own business does not fall behind. Continue to learn new marketing strategies as you may need to use one eventually.
Marketing Courses FAQ
What kind of marketing courses can I take?
You can take courses in social media, graphic design, general marketing, digital marketing, and much more
Can I take multiple marketing courses?
Yes. Take as many marketing courses as you want if you want to learn more.
How do I know which marketing course is best for me?
If you are a business owner or work for a business and need to understand something. Take a course based on your business needs and what you would like to do to market your business.
Where can I find marketing courses?
Online. There are many websites that have courses and programs available to people who are wanting to learn marketing. These courses are free or you have to pay for them.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
