Do you want to promote your business online but are not sure where to start? Well, you’re in luck as there are many ways that someone can learn Internet marketing.
Internet marketing courses are available online and in-person. Within the digital marketing field, there are various aspects that a person must know, such as Google advertising and social media marketing.
In this article, we will go over the best Internet marketing courses, training, and resources available for those who want to work in Internet marketing or grow their own business online.
What Is Internet Marketing?
Internet marketing is utilizing different Internet resources to promote and market a business. While technology and marketing are constantly changing, Internet marketing is a great way to be creative and come up with great ideas on how to market a business. Someone can create engaging videos, GIFs, graphics, Google Ads, emails, and much more.
What Is Internet Marketing Used For?
There are many digital marketing tools that Internet marketing uses to promote a business. It can be used for:
- Social media
- Paid advertising
- Affiliate marketing
- Search engine optimization
There are many jobs available for those interested in learning Internet marketing. Since the field is so broad, if you are interested in Internet marketing, you will have no problem finding a job that fits your interests. Some digital marketing jobs include:
- Digital marketing manager
- Media planner
- Social media coordinator
- Email marketer
- Copywriter
- Media buyer
- Social media influencer
- Search engine optimization specialist
Below, we are going to go into detail about different types of Internet marketing and what their uses are.
Types of Internet Marketing
Below are the different types of Internet marketing:
Social Media Marketing
Social media marketing is one of the best ways a business can market. It creates brand awareness and promotes to a wide range of individuals. By using social media platforms like Facebook, Instagram, and Twitter, individuals can create engaging posts to showcase a service or product, spark interest in people, and gain followers organically.
Although organic social media marketing can be effective, social media platforms offer paid advertising to boost posts to attract more attention. Paid social media posts can be targeted towards certain demographics to try to get the sales you want.
Affiliate Marketing
Affiliate marketing is having people (such as influencers) promote third-party products on their own social media pages and sell them. If an affiliate marketer sells the product, they get a cut of the profits. They mostly sell these products using their social media pages as it is the best way to promote them.
Search Engine Optimization (SEO)
Search engine optimization, SEO for short, refers to trying to improve the ranking of a website in the different search engines. In other words, it is optimizing a website or content so that it ranks higher and has greater visibility. SEO is important because it can drive traffic to a website and hopefully make a potential customer call for a service to be done or buy a product.
Email Marketing
Email marketing can be very effective to promote products, attract customers, and reach new audiences. Email marketing consists of sending emails to a wide list of contacts that has been curated from your website to promote products to customers.
For example, you can ask someone to sign up for an email list in exchange for getting 15 percent off their first order. Alternatively, you could send emails to current customers about new products and promotions to have them come back and shop more.
Paid Advertising
Paid advertising is a great way for marketers and businesses to improve their online marketing. They can create ads on Google and social media platforms to promote a business, product, or service. By using paid advertising, users will engage in pay-per-click (PPC)—whenever someone clicks on an ad, the advertiser will pay for each click they receive. Using paid advertising is a great way for businesses to get their products in front of a user easily and appear higher on search engine results.
Content Marketing
Content marketing is a broad term because it encompasses many things. It can be videos, blog posts, podcasts, emails, and much more. All these types of content are tailored toward your target audience. Content marketing is a great way to engage new and existing customers and show them what is going on with your business.
Learning Internet Marketing
If you want to learn about Internet marketing and its different forms, there are many courses available online and in-person.
How to Learn Internet Marketing: Step-by-Step
- Learn the basics. Learn the basics of Internet marketing. Research what each type is and understand its uses.
- Take courses. Take courses in what you want to learn. For example, if you want to learn about social media marketing, find courses specifically for that.
- Get certifications. There are many certifications available for Internet marketing that are free. For paid advertising, Google Ads offers many courses and certifications. They are a good way to understand how to use this platform and what it entails.
- Practice. If you own your own business or work for a place that needs marketing, practice Internet marketing and see your skill level improve.
The Best Internet Marketing Classes
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Caption: There are many digital marketing courses available for those looking to increase profit and drive traffic.
There are many ways to learn Internet marketing. Below you can find a list of some of the best courses and training.
Best Online and In-Person Internet Marketing Courses
There are many online Internet marketing courses available for individuals to learn digital marketing. If you’re more interested in learning in a traditional classroom setting, there are also many courses available in-person.
Cost: Free
Courses:
- Google Ads
- Google My Business
- Google Marketing Platform
- Analytics Academy
Google offers many courses and certifications for those wanting to learn their platforms. Google is the most used search engine in the world and there are many opportunities to advertise on it. Through these courses, individuals will learn about Google Ads and Google Analytics and how to advertise their products or services.
General Assembly
Cost: $3,950
Course: Digital Marketing Course: Dallas
General Assembly offers a great in-person digital marketing course in Dallas where students can get hands-on experience. They will work with social media, Google Analytics, marketing strategies, and more. In addition, throughout the course, students have the opportunity to work with real brands and add projects to their portfolios.
Udemy
Cost: Varies
Courses:
- The Complete Digital Marketing Course – 12 Courses in 1
- Social Media Marketing Agency: Digital Marketing + Business
- Marketing Psychology: How to Become a Master of Influence
- Digital Advertising & Marketing 101: Take the Complete Guide
Udemy offers hundreds of online courses about Internet marketing and its various aspects. Throughout these courses, students learn about digital marketing, digital advertising, how to analyze trends, marketing strategies on social media, finding clients, and marketing campaigns.
These classes are taught by professional instructors who dive deep into each section to make sure you know everything you need to know about Internet marketing.
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Coursera
Cost: Free
Courses:
- Digital Media and Marketing Strategies
- Google Ads for Beginners
- Advanced Search Engine Optimization Strategies
- The Strategy of Content Marketing
Coursera offers free online courses available to any student interested in Internet marketing. These courses go over search engine optimization strategies, marketing strategies and campaigns, how to create Google Ads, social media marketing, copywriting, and much more. These courses are great for those who want to make the most out of digital marketing and need a good place to start.
edX
Cost: Varies
Courses:
- Power Searching with Google
- Online Marketing Strategies
- Marketing Analytics
- Marketing in a Digital World
edX partners with many universities to bring you some of the best Internet marketing courses out there. Throughout these courses, individuals learn about market segmentation, analytics tools, budget marketing campaigns, marketing plans, Google techniques, brand management, and paid advertising.
Best Internet Marketing Books
If you rather learn by reading a good book, below you’ll find a list of the best titles on Internet marketing.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
You may know Gary Vaynerchuk, also known as GaryVee on Instagram and Facebook, for giving great advice about how to make money and market yourself. In his book, he goes over how to plan successful social media campaigns and build relationships. This book tackles how to use social media platforms to market your business and make money.
Social Media Marketing Tricks 2020 – Jason Miller and Ray Robbins
In this book, Jason Miller and Ray Robbins talk about how to use social media to advertise and grow a business. The book will help readers understand how social media works, social media marketing strategies, how to earn a profit, algorithms, and much more. This is a great book for those looking to really dive deep into the social media marketing world.
Digital Marketing Strategy: An Integrated Approach to Online Marketing – Simon Kingsnorth
Digital marketing is one of the most effective ways to market a business in today’s world. In this book, author Simon Kingsnorth carefully discusses each aspect of digital marketing. You will read about SEO strategies, social media, lead generation, email marketing, and much more. This book is great for beginners and those looking to understand the basics of digital marketing and how it works.
Best Online Internet Marketing Resources
There are many resources available for those interested in learning more about Internet marketing without having to take a course. Below are some of the best.
HubSpot
HubSpot is an excellent resource to learn more about Internet marketing. Its informative blog has all the latest updates, tips, and tricks you need to know. HubSpot also offers many certifications.
YouTube
Everybody is on YouTube, for one reason or another. YouTube is a great resource for those wishing to learn more about digital marketing because it has thousands of videos on the topic. If you’re stuck on something while doing some Internet marketing, check out YouTube and watch an explanatory video on the subject.
Should You Study Internet Marketing?
Internet marketing has grown so much over the last decade and will continue to grow as technology advances. It has become such a great way for individuals, businesses, musicians, artists, and others to market themselves and sell their products or services.
There are many reasons why someone should study Internet marketing. If you’re looking to grow your brand and sell products, look into the many aspects of Internet marketing and find what you need.
There are many opportunities available for digital marketers as businesses scramble to hire people to help with marketing. A job with an excellent outlook is that of a digital marketing manager. According to Salary.com, digital marketing managers on average make $106,926 per year in the United States.
After reading this article, we hope you have all the information you need to choose which Internet marketing courses you would like to take. On behalf of the staff at Career Karma, we wish you good luck on your journey to master Internet marketing.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
