The digital marketing field is on the rise, with many organizations and brands employing it to reach target customers. According to the US Bureau of Labor Statistics (BLS), this career has a job growth outlook of ten percent between 2020 and 2030. Additionally, digital marketers enjoy lucrative salaries and benefits for their roles.
If you are looking to get into digital marketing, there are many e-learning platforms on the Internet where you can receive lectures and learn the necessary skills. One popular example to learn digital marketing for free is YouTube. YouTube offers plenty of informative videos covering fundamental and advanced aspects of digital marketing.
Beginners can use it to learn about the different areas of digital marketing such as SEO, content marketing, social media strategy, and many others. Likewise, digital marketing professionals can use these videos to update their skills and get up-to-date with the current digital marketing trends.
What Is Digital Marketing?
Digital marketing, also known as online marketing, uses mobile devices, the Internet, search engines, and social media to advertise and convey promotional messages to potential customers. It involves all digital communication methods, including video content, social media posts, content marketing, and search engine marketing.
It is increasingly essential for companies to market their products through the Internet. The pandemic has given many people a ton of free time, and most have turned to the Internet for entertainment. This demand has created an extensive avenue for advertisement and promotions.
How to Learn Digital Marketing for Free
The Internet offers many free and paid learning opportunities to learn digital marketing. You can find online courses, tutorials, and video lectures in just a few clicks. If you prefer to learn for free, we recommend YouTube videos. They offer numerous high-quality video content covering all critical areas of digital marketing. You can gain insights and level up your marketing skills on these digital marketing channels.
The 10 Best Digital Marketing YouTube Channels to Follow
- Brian Dean
- Neil Patel
- Google Analytics
- GaryVee
- Vanessa Lau
- Ahrefs TV
- Matthew Woodward
- Jay Baer
- Pat Flynn
- Moz
Brian Dean
If you are an active member of digital marketing communities, then there is a great chance that you have come across the name Brian Dean. Brain Dean is the founder of Backlinko, an online marketing blog that offers case studies and marketing strategies on using backlinks to get more traffic and higher ranking. He started up in 2010 and has appeared in popular publications like Huffington Post and Forbes.
In January 2013, he created the Brian Dean YouTube channel, which is one of the best YouTube channels for digital marketing. He aims to teach students skills in link building, actionable SEO, and content marketing strategies. Brian Deans’ digital marketing videos focus on white hat SEO case studies, actionable tips, and marketing reports.
Neil Patel
Ranked by Entrepreneur Magazine as the best digital marketer globally, Neil Patel is a well-known name in digital marketing and SEO. He is the founder of Neil Patel Digital and the popular SEO tool, Ubersuggest.
His YouTube channel is regarded as one of the best digital marketing channels. It covers all major areas of digital marketing, ranging from ecommerce marketing tactics to social media marketing to SEO. It also offers actionable tips to help you grow your business. You will also find more than two dozen playlists on digital marketing concepts. This makes it easier to choose a video based on your learning needs.
Google Analytics
Google analytics video channel is the official YouTube channel of Google. This channel will find informative videos and guides that teach you how to use Google digital marketing tools such as Google Analytics, data analytics, surveys, tag manager, and optimization to improve your digital marketing strategy. The videos also provide visuals and software screens that allow you to practice and try out useful marketing features.
GaryVee
GaryVee is one of the most popular digital marketing channels created by Gary Vaynerchuk, the chairman of VaynerX. He is a digital marketing expert and a serial entrepreneur with angel investments in world-renowned companies like Facebook, Twitter, Venmo, and Uber.
Gary Vaynerchuk started his digital marketing YouTube channel in 2007, where he teaches with a holistic approach to digital marketing. He posts almost every day and has around 1,500 videos on his channel. You can gain many unique insights by simply subscribing and watching his digital marketing videos. Even better, he introduces each concept in an exciting and fun way, making it easy to understand.
Vanessa Lau
Vanessa Lau is a successful entrepreneur and multiple business owner. She also works as an online business coach with her YouTube channel, where she teaches entrepreneurs how to use their Instagram accounts and YouTube to connect with their target audience and monetize their business. You can learn from her playlists that cover social media marketing strategies such as Instagram hacks, entrepreneurship basics, and YouTube hacks.
Ahrefs TV
Ahrefs is a popular SEO tool, and its YouTube channel is a great place to watch digital marketing tutorials and improve your marketing expertise. It features videos on a wide range of topics such as keyword research, content marketing, YouTube SEO, Google ads, and link building. You will also learn how to grow your online presence and improve organic traffic and visibility on Google and YouTube.
Matthew Woodward
Matthew Woodward is a successful Internet marketer and product review expert. He runs a YouTube channel containing helpful tutorials on a wide range of Internet marketing techniques such as SEO, social media marketing, traffic generation, link building, and email marketing. You can also find videos with detailed case studies and examples of running a successful marketing campaign.
Jay Baer
Jay Baer is a digital marketing guru, bestselling author, and founder of Convince & Convert firm. He runs a content marketing blog and podcast for business owners, online marketers, and retailers. His YouTube channel contains helpful marketing tips on social media and customer experience.
Pat Flynn
Another YouTube channel where you can learn digital marketing is Pat Flynn. Pat Flynn is an entrepreneur, blogger, and digital marketing coach. He shares helpful product tips, marketing strategies, and insights into how to successfully market your business and increase profitability. You can also learn about affiliate marketing, public speaking, and digital products on this channel.
Moz
Moz is the official channel of the marketing software company that sells analytic tools and SEO software. This channel is also one of the best channels to learn digital marketing. Rand Fishkin, the former Moz CEO, delves into many SEO topics and digital marketing concepts in this channel. The video tutorials also explain how to use the Moz software for content strategy.
Digital Marketing Tutorials: Best Videos About Digital Marketing
There are plenty of free digital marketing tutorials on YouTube and other online platforms to help you become a better digital marketing strategist. Below are some of the best videos about digital marketing available to start your new career journey.
Digital Marketing Course for Beginners
This video is part of the Simplilearn digital marketing course. It provides an introductory look at the various digital marketing disciplines such as pay-per-click, conversion optimization, email and mobile marketing, search engine optimization, YouTube ads, content marketing, and web analytics.
Digital Marketing for Beginners: 7 Strategies That Work
This is a unique digital marketing course by Ahrefs. It teaches beginners about the seven digital marketing tactics that can bring more traffic to their website. Even if you consider yourself an expert in digital marketing, there’s something new you can learn from this online program.
What is Digital Marketing?
In this video, Adam Erhart introduces digital marketing to the viewer and talks about how it is different from inbound marketing and traditional marketing. He also explains the use and application of digital marketing tools and techniques to convey ads and promotions to the target audience.
How to Get More Traffic
In this video, Brian Dean teaches viewers about advanced digital marketing strategies and techniques to get more traffic to their sites. You learn about the strategies that Brian Dean used to bring two million visitors to his website. Some of the techniques he spoke about are the upside-down post, link building, share triggers, and content transformation.
Learn Digital Marketing in Just 5 Minutes a Day
Neil Patel tells his story in this video. He talks about his humble beginning, how he started his marketing career and built a reputation as one of the best digital marketers in the world. This video leads to a video series where Neil Patel teaches one new marketing strategy every day.
Other Ways to Learn Digital Marketing Online
Perhaps you prefer other methods of learning digital marketing. Maybe you like structured learning under the guidance of an instructor, or you prefer to read rather than watch videos. Here are some other ways to support your digital marketing efforts by learning online.
- Digital marketing bootcamps. Digital marketing bootcamps offer short and intensive learning programs to transform students into qualified digital marketing experts. You can also enjoy career assistance services to kickstart your career after graduation.
- Massive open online courses (MOOCs). Numerous paid and free courses can teach you digital marketing. You can also sign up for online courses on e-learning sites like Udemy, Coursera, LinkedIn Learning, and edX.
- Digital marketing books. Books are a great way to learn fundamental digital marketing concepts. If you’re interested, check out material such as Jab, Jab, Right Hook by Gary Vaynerchuk and Digital Marketing for Dummies by Ryan Deiss.
- Digital marketing blogs. Blogs are one of the best free ways to learn digital marketing. You can read real-life experiences by expert digital marketers and stay updated with the most recent trends in the industry.
- Seek internship opportunities. You could also seek an internship at a digital marketing agency. Internships can help you to gain practical experience and build your skills.
Should You Learn Digital Marketing on YouTube?
Yes, you should. If you are genuinely interested in learning about digital marketing, YouTube is a great place to learn more. There are many informative videos that you can utilize to further your career development. You can find numerous channels solely dedicated to digital marketing that can teach you all you need to know to become an expert. All you need to do is go to YouTube, type “digital marketing” in the search box, and start learning.
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Digital Marketing YouTube Channels FAQ
GaryVee, Google Analytics, Moz, and Neil Patel are some of the best channels to learn digital marketing on YouTube. All of the options listed above are good places to learn digital marketing.
Yes, YouTube is a big part of digital marketing because of its vast impact on millions of users and web visitors.
The nine main digital marketing channels are SEO, pay-per-click, email marketing, social media marketing, affiliate marketing, network marketing, contextual marketing, video advertising, and content marketing.
Yes, it is. Digital marketing is all about connecting your business with potential customers on the Internet. It can work for any company regardless of the product. A customer can see something as simple as the video thumbnail and be intrigued enough to watch the video and go to your website to buy your product.
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