How to Upskill in Digital Marketing with BrainStation

More than half the world’s population is now online, and it’s never been more important for businesses to be there with them.

Hootsuite reported that 52.4 percent of Internet users purchase goods and services online. It further states that users research brands via search engines, social media platforms networks, as well as company websites, and by viewing consumer reviews. For companies, it has become increasingly crucial to capture a portion of those 4.9 billion Internet users—and that means investing in digital marketing.

Digital marketers are the key to helping companies reach their target audiences online by leveraging email marketing, content marketing, and search engine optimization (SEO) techniques.

BrainStation’s digital marketing courses can help you learn the latest tools, techniques, and strategies to thrive in the industry if you’re looking to develop your skills in this fast-growing field. They are also designed to fit around your busy schedule.

Why Learn Digital Marketing at BrainStation

The digital advertising industry is now valued at $465.5 billion, accounting for 66.9 percent of global ad spending. Moving forward, more firms intend to raise their ad spending to gain a more significant share of the vast internet user base.

But the world of digital marketing never stops changing as new strategies, tools, and processes for reaching online audiences are adopted at a constant rate. BrainStation will help you stay competitive and up-to-date with its Digital Marketing courses.

Upskilling in digital marketing with BrainStation is ideal if you’re a digital marketer who wants to keep up with online trends and stay on top of your game or if you’re a startup or small business owner trying to compete and gain a share of the online market. Professionals in other related fields like product management or UX design may also benefit from having digital marketing skills in their toolboxes.

At BrainStation, you will learn from seasoned digital marketers who will assist you in resolving real-world industry issues while you build job-ready digital marketing skills.

Overview of BrainStation’s Digital Marketing Courses

BrainStation offers three comprehensive online certificate marketing courses that run for five to 10 weeks. You should be able to plan and launch a digital marketing campaign by the end of each hands-on project-based course.

Through each of the courses, you will work toward a final project that will form the basis of your digital marketing portfolio. The courses are offered part-time, in the evenings, and on weekends, which means you can build your digital marketing skills and knowledge without quitting your job.

Digital Marketing

BrainStation’s Digital Marketing course guides you from planning to implementing complete end-to-end digital marketing campaigns. The course begins with fundamental digital marketing concepts, including web analytics, content marketing, brand positioning, customer research, and mobile marketing. As you begin to explore digital marketing strategy, you’ll develop customer personas, explore the essentials of copywriting, and learn how to create persuasive content that supports your marketing objectives.

Next, you’ll learn about leveraging search engines to engage with targeted audiences and drive them to your business. In addition, you will learn the difference between search engine marketing (SEM) and search engine optimization (SEO), as well as design a game plan for incorporating both organic and paid traffic into your marketing strategy.

You’ll go hands-on with tools, including Google Ads, Google’s Keyword Planner, and Ahrefs, as you learn to leverage PPC, keyword research, and website optimization techniques to help you reach your campaign goals.

In the third unit, you’ll learn to use digital marketing analytics to iterate and optimize your marketing strategies for long-term success. Moreover, you will get real-world experience using Google Analytics to inform your marketing strategies and generate critical marketing reports on audience, acquisition, and behavior to plan your next moves.

The fourth unit of BrainStation’s Digital Marketing course covers social media marketing, where you will learn how to leverage Facebook, Instagram, Snapchat, TikTok, and other social media platforms to engage and grow your audience. Furthermore, you will gain in-depth knowledge of their user base and harness it to grow your followers. You will also explore influencer marketing, social media analytics, and how to create a budget for your social media campaigns.

Finally, the course covers email marketing. This will give you a solid understanding of the different forms of email marketing campaigns as well as their objectives. Consequently, through BrainStation’s live-interactive learning environment, you will also explore how to create effective email drip campaigns for various inbound marketing strategies.

Social Media Marketing

Social media marketing is an increasingly critical part of overall marketing and brand-building efforts. BrainStation will help you understand your customers and design a unique marketing strategy in this three-unit Social Media Marketing course. You’ll learn to create sound social media strategies specifically tailored to your target audience on several social media platforms and their respective channels.

The first unit will bring you up-to-speed on social media strategy foundations, teach you how to understand your customers, plan, and develop a social media content strategy. Furthermore, you will learn how to explore your customer’s journeys, personas, and demographic as you acquire the skills to shape and define your social media content initiatives.

You’ll then dive deeper into the top social media platforms, learning more about their distinctive features, ad platforms, communities, content requirements, and best practices. You will also explore how to leverage the power of paid media, how to create and analyze ads, target custom audiences, and interact with platforms like Facebook Ads Manager.

Finally, you’ll learn how to develop long-term strategies for growth and engagement by gaining a deep knowledge of influencer marketing, social media customer service, and community management.

Search Engine Marketing

BrainStation’s Search Engine Marketing course helps you understand concepts that will help you drive traffic and reach your target audience with personalized ads and relevant content. It also gives you an insight into the market competition and how to maximize the value of your digital presence.

You’ll start by exploring how search engines work, comparing organic and paid marketing strategies, and learning about keywords, SEO criteria, and other key SEO topics. By leveraging tools including Google Ads, Google Search Console, Ahrefs, and Screaming Frog, you’ll learn how to perform a website audit, build a backlink strategy, and create SEO-rich content that improves your search engine rankings.

Finally, prepare for success by learning how paid search advertising works and what factors support strong-targeted ads. Learn to adopt a keyword strategy that matches client intent and create effective ads, copies, and campaigns for sponsored search. Lastly, improve ad targeting and performance with Google Ads.

Explore Digital Marketing with BrainStation

Digital marketing courses from BrainStation allow you to upskill or build your digital marketing skills and knowledge without taking time off from work. Within a short period, you will gain job-ready skills to help you move forward in your career. Speak to a Learning Advisor to learn more about BrainStation’s digital marketing courses.