Modern businesses need a team of marketing experts, but the traditional techniques of promoting products and services are no longer the focus of marketing. In today’s tech-driven society, earning a digital marketing bachelor’s degree is a worthwhile investment. Popular companies have learned that their marketing strategy must lean heavily on digital ads to appeal to their target market.
There are various schools to attend to get one of the best digital marketing bachelor’s degrees. Investing in a digital marketing bachelor’s degree program will guarantee you a promising future in the digital marketing job market. Keep reading for the best Bachelor’s Degrees in Digital Marketing.
What Is Digital Marketing?
Digital marketing is a way of appealing to potential customers through the Internet, electronic devices, and visual media such as film and television. It consists of using information technologies and marketing analytics as a vehicle to promote, sell, and expand the scope of certain products or services in a potentially profitable market.
Where Can I Get a Bachelor’s Degree in Digital Marketing?
You can get a Bachelor’s Degree in Digital Marketing at some of the best colleges located all over the country. Our list of the best in-person and online programs only include accredited colleges, meaning your education is guaranteed to meet industry standards.
The best digital marketing schools also offer programs with flexible schedules. Keep reading to see our list of the top digital marketing degree programs you can earn both on-campus and online.
What Schools Offer the Best Digital Marketing Bachelor’s Degrees?
- Liberty University
- Southern New Hampshire University
- Colorado State University
- Portland University
- Full Sail University
What Are the Admission Requirements for a Bachelor’s Degree in Digital Marketing?
The admissions requirements for a Bachelor’s Degree in Digital Marketing include a high school diploma or equivalency such as a GED, standardized test scores, and often a minimum GPA. Depending on the school, you may also need to provide a written application, school transcripts, letters of recommendation, and an admissions essay. Some schools also require an application fee.
Digital Marketing Bachelor’s Degree Admission Requirements
- 2.0+ GPA
- Application form and fee
- ACT and/or SAT scores
- Letters of recommendation and/or personal essay
- High school and/or college transcripts, and GED scores (if applicable)
How to Get a Bachelor’s Degree in Digital Marketing
You can get a digital marketing bachelor’s degree by enrolling in one of the best digital marketing schools and completing all of the credit hours required for the entire program. Prior to enrolling, determine if you are better suited for earning a digital marketing degree in-person or in an online environment. This is key to your success in getting a Bachelor’s Degree in Digital Marketing.
The best way to get a digital marketing bachelor’s degree is to study the field of marketing a bit prior to enrolling in a digital marketing degree program. Learning basic digital marketing skills beforehand is not required, but can be useful knowledge to have prior to your education.
How Many Credits Do You Need for a Bachelor’s Degree in Digital Marketing?
You need 120 to 180 credits to earn a Bachelor’s in Digital Marketing. Typically, about 40 to 60 of these credit hours are fulfilled by general education courses, while the remaining credit hours are electives and digital marketing core courses.
Digital Marketing Degree Requirements
- 40 – 60 general education credits
- 60 – 120 core education credits
- Lower-level courses such as Intro to Business Information Systems and Business Writing
- Upper-level courses such as Principles of Marketing and Consumer Behavior
- Capstone project
Best Digital Marketing Bachelor’s Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| Colorado State University | Bachelor of Science in Business Administration: Marketing Concentration | Higher Learning Commission |
| Full Sail University | Bachelor of Science in Digital Marketing | Accrediting Commission of Career Schools and Colleges |
| Kansas State University | Bachelor of Science in Marketing | Higher Learning Commission |
| North Park University | Bachelor of Science in Marketing: Business Concentration | Higher Learning Commission |
| Pace University | Bachelor of Business Administration in Marketing, Advertising, and Integrated Marketing Communications | Middle States Commission on Higher Education |
| Portland State University | Bachelor of Arts or Bachelor of Science in Business Administration: Advertising and Marketing Concentration | Northwest Commission on Colleges and Universities |
| University of Arizona | Bachelor of Science in Business Administration: Marketing Concentration | Higher Learning Commission |
| University of Texas at Arlington | Bachelor of Business Administration in Marketing | Southern Association of Colleges and Schools Commission on Colleges |
| University of Louisiana at Monroe | Bachelor of Business Administration in Marketing | Southern Association of Colleges and Schools Commission on Colleges |
| Washington State University | Bachelor’s Degree in Advertising | Northwest Commission on Colleges and Universities |
Best Schools for Digital Marketing: Top Digital Marketing Bachelor’s Degree Programs
The best schools for a digital marketing bachelor’s degree are listed below. These schools all offer in-person learning to digital marketing students in some of the best digital marketing bachelor’s programs available. Upon completion of a bachelor’s program in digital marketing, students will have the digital marketing skills necessary for a successful marketing career.
Many schools offer programs where you can learn how to become a digital marketer. The following are 10 that offer the top digital marketing bachelor’s degree programs. Their curricula focus on marketing in areas from business management to communication strategies for customers.
Best Online Digital Marketing Bachelor’s Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| Arkansas State University | Bachelor of Science in Business Administration: Marketing Concentration | Higher Learning Commission |
| Capella University | Bachelor of Science in Business: Marketing Concentration | Higher Learning Commission |
| Colorado Technical University | Bachelor of Science in Business Administration: Digital Marketing Concentration | Higher Learning Commission |
| Columbia Southern University | Bachelor of Science in Business Administration: Marketing Concentration | Distance Education Accrediting Commission |
| Husson University | Bachelor of Science in Business Administration: Marketing Management Concentration | New England Commission of Higher Education |
| Liberty University | Bachelor of Science in Business Administration: Digital Marketing and Advertising Concentration | Southern Association of Colleges and Schools Commission on Colleges |
| Old Dominion University | Bachelor of Science in Business Analytics: Marketing Major | Southern Association of Colleges and Schools Commission on Colleges |
| Oregon State University | Bachelor of Art or Bachelor of Science in Marketing: Marketing and Digital Communications Specialization | Northwest Commission on Colleges and Universities |
| PennState World Campus | Bachelor of Science in Marketing | Middle States Commission on Higher Education |
| Point University | Bachelor of Science in Social Media Marketing | Southern Association of Colleges and Schools Commission on Colleges |
| Simmons University | Bachelor of Science in Business Administration: Marketing Major | New England Commission of Higher Education |
| Southern New Hampshire University | Bachelor of Science in Marketing: Digital Marketing Concentration | New England Commission of Higher Education |
| University of Maryland Global Campus | Bachelor of Science in Marketing | Middle States Commission on Higher Education |
| Walden University | Bachelor of Science in Business Administration: Marketing Specialization | Higher Learning Commission |
| Western Governors University | Bachelor of Science in Business Administration: Marketing Major | Northwest Commission on Colleges and Universities |
Best Colleges for Digital Marketing: Top Online Digital Marketing Bachelor’s Degree Programs
An online bachelor’s degree provides students with flexibility and convenience. Online and in-person degree programs have the same quality of education, but online programs allow students to pursue their studies alongside personal commitments like employment or family.
Many of these schools also offer digital marketing students an online Master’s Degree in Digital Marketing. If you want to get hands-on experience in an online environment from home, check out the best colleges and universities for an online Bachelor’s in Marketing degree below.
What Is a Digital Marketing Bachelor’s Degree?
A digital marketing bachelor’s degree is an educational program with a marketing specialization that provides the knowledge and tools necessary to carry out effective marketing management. Often, a Bachelor’s Degree in Digital Marketing is followed by an online master of marketing degree.
This career covers several very useful components to use in your professional life. You’ll learn about data analysis, marketing communication, consumer behavior, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, and search engine optimization (SEO).
How Important Is a Bachelor’s Degree in Digital Marketing?
It is important to have a Bachelor’s Degree in Digital Marketing because this degree will provide you with the knowledge and experience needed to start a career in marketing.
The main reasons why a digital marketing bachelor’s degree is important include:
- Prepares you for a career in digital marketing
- Provides fundamental knowledge and skills
- Increases employability
- Increases potential base salary
- Prepares you for further education in digital marketing
What Types of Bachelor’s Degree Can You Get in Digital Marketing?
You can get the following types of Bachelor’s Degrees in Digital Marketing:
- Bachelor of Arts
- Bachelor of Science
- Bachelor of Business Administration
All of these are great digital marketing degrees to earn, and each serve a slightly different purpose. While a Bachelor of Arts (BA) will focus more on preparing you for higher education, a Bachelor of Science (BS) or Bachelor of Business Administration (BBA) will focus more on preparing you for a successful career after graduation.
Is It Better to Get a Bachelor of Arts or Bachelor of Business Administration in Digital Marketing?
It is better to get a Bachelor of Business Administration in Digital Marketing if your plan is to immediately jump into the field of marketing and begin working. However, if you want to pursue a graduate-level degree, a Bachelor of Arts may be the better choice.
The difference between a Bachelor of Arts in Digital Marketing and a Bachelor of Business Administration is primarily in the curricula. A BA will focus more on theoretical studies while a BBA focuses more on modern industry skills.
What Is the Difference Between a Digital Marketing Bachelor’s Degree and a Digital Marketing Certificate?
The main difference between a digital marketing bachelor’s degree and a certificate in digital marketing is the duration of the programs. While a bachelor’s degree typically takes around four years to complete, certificate programs can be finished in a matter of months.
You should get a digital marketing bachelor’s degree instead of a certificate because it will increase your employability and potential pay. You will also learn a lot more than the basics in a degree program. While a certificate is great and can certainly get you a job, pursuing a degree allows you to feel more secure in your career, salary, and education.
How Much Does It Cost to Get a Bachelor’s Degree in Digital Marketing?
A digital marketing bachelor’s degree costs an average of $16,647 per year in tuition and fees, according to the National Center for Education Statistics (NCES). Four years is the standard time of completion for a bachelor’s degree.
Some universities offer scholarships that cover up to $25,000 per year in financial aid. Sometimes methods such as tuition payment plans may be available. A tuition payment plan divides monthly or annual tuition into several payments that you can comfortably pay within a given period, usually about one year.
How Long Does It Take to Get a Digital Marketing Bachelor’s Degree?
It takes four years to get a Bachelor’s Degree in Digital Marketing. Most bachelor’s programs require the completion of 120 to 180 credit hours. At approximately 30 to 45 credit hours per year, you will complete the program in four years.
Some Bachelor’s Degrees in Digital Marketing may take longer to complete. These are often in-person programs that are completed part-time. If you want to complete it faster, there are many options for accelerated programs, typically online, that can have you done in as little as one to two years.
How Hard Is It to Get a Bachelor’s Degree in Digital Marketing?
A Bachelor’s Degree in Digital Marketing is hard to get for many. The reasons a digital marketing bachelor’s degree is hard to get are because it is time-consuming, requires a lot of studying, and requires you to learn complex aspects of both marketing and business.
Why Should You Get a Digital Marketing Bachelor’s Degree?
The benefits of getting a Bachelor’s Degree in Digital Marketing are:
- Increases your employability
- Prepares you for higher education
- Teaches you invaluable business and marketing skills
- Prepares you for a wide range of successful careers
Some people choose to earn a second bachelor’s degree in Digital Marketing. The main reason for getting a second Bachelor’s Degree in Digital Marketing is that it can better prepare you for work or further education.
For example, someone with a Bachelor of Arts (BA) may pursue a Bachelor of Business Administration (BBA) to increase their employability and potential salary. Or, a person with a BBA may earn a BA so that they can eventuallly pursue an online Master of Marketing.
What Courses Do You Need to Take in an Bachelor’s Degree Program in Digital Marketing?
The required courses for a digital marketing bachelor’s degree are typically a variety of marketing and business related courses. You will take a combination of general education courses and core courses to complete the degree. Below are common courses you could find on any Bachelor’s in Digital Marketing course list.
Foundations of Marketing
Foundations of Marketing is a common digital marketing course for a bachelor’s degree. This is one of the first courses you will take, It teaches basic marketing skills, a brief history of digital marketing, and how to navigate the field of marketing once you graduate.
Marketing Research
In this course, you will study different research methods and tactics for marketing purposes. By the end, you should be able to determine which methods are best for different situations.
Digital Media Planning and Design
Digital Media Planning and Design is a digital marketing bachelor’s degree course you will likely take in your second or third year. This is one of the more fun courses, as it focuses on planning and designing your online persona. This area of marketing requires a lot of creativity.
Buyer Behavior
Another one of the courses required for a digital marketing bachelor’s degree is Buyer Behavior or Consumer Behavior. This course teaches how to interpret, monitor, and gather data on buyer and consumer behavior. This aids in creating effective marketing strategies.
International and Multicultural Marketing
An International and Multicultureal Marketing course is important because it teaches you have to effectively reach a wide range of audiences, including those in other countries.
Continuing Education Paths for Digital Marketing Bachelor’s Degree Graduates
The continuing education path available for people with a digital marketing bachelor’s degree is into a master’s degree program or a earning an industry certificate or certification.
A master’s degree will allow you to pursue further study in the field and can establish you as an expert, opening up more job opportunities at a more senior level, or the knowledge to pursue a doctorate degree. Earning a certificate or certification is a good option for those eager to join the workforce after earning their bachelor’s degree, but still want to enhance their credentials.
Related Digital Marketing Degrees
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What to Look For in the Best Digital Marketing Bachelor’s Degree Programs
The best digital marketing bachelor’s degree programs have experienced faculty, affordable tuition options, and flexible learning options. When looking for the best programs, the following list at options you should consider.
Faculty Credentials
Since digital marketing is a rapidly expanding and changing field, learning from experienced instructors is crucial to your success. Anyone can teach a class, but someone with field experience and credentials will ensure you learn the most up-to-date and valuable skills to make you a knowledgeable digital marketing professional.
Cost
Cost is often the deciding factor for students when comparing programs. That’s why finding programs that are either affordable, offer good financial aid and payment options, or both is so important. Look for universities that are affordable to you, or find ones with plenty of scholarship and financial aid opportunities.
Flexibility/Format
For many, especially working adults, earning a degree can be too time-consuming, so finding a program with flexible schedule options is important. You can enroll in many online programs that allow you to complete coursework completely on your schedule, with no regular meeting times.
Career Services
With such a rapidly expanding a changing field, attending a school that offers post-graduation career services is huge. These services help graduates network with employers, score internships, and even receive job offers from well-known companies in the industry.
Curricular Content
Find a program with the most up-to-date curriculum possible. With new social media apps being introduced to the market constantly, it is important to study relevant, modern marketing strategies and skills. Digital marketing is a field that will be continuously changing, which is why examining your program’s curricular content prior to enrolling is so important.
What Is the Most Affordable Digital Marketing Bachelor’s Degree?
The most affordable Bachelor’s Degree in Digital Marketing on our list is the Bachelor of Business Administration in Marketing at the University of Louisiana at Monroe. This program costs $9,551 per year, which works out to be $318 per credit for a full-time course load of 30 credits a year for four years.
The most affordable online Bachelor’s Degree in Digitial Marketing is the Bachelor of Science in Business Administration: Marketing Concentration program at Columbia Southern University. This program costs $235 per credit and takes 120 credits to complete. This makes the program around $7,050 per year or $28,200 for the full degree amount.
Salary and Job Outlook for Digital Marketing Bachelor’s Degree Graduates
There are many digital marketing bachelor’s degree jobs available once you graduate. And, a Bachelor’s in Digital Marketing salary is a good one for the job market. Read on to find out how hard it is to get a digital marketing job with a bachelor’s degree, what jobs you can get, and what the average salary is.
How Hard Is It to Get a Job With a Digital Marketing Bachelor’s Degree?
It is easy to get a job with a digital marketing bachelor’s degree. In fact, you can likely get a job even without a degree at all. This is because you can learn everything you need to know about digital marketing from online courses and bootcamps. However, since it is such a competitive field, you will have a much easier time finding a job after getting a Bachelor’s Degree in Digital Marketing.
What’s the Average Digital Marketing Bachelor’s Degree Salary?
The average salary for someone with a Bachelor’s Degree in Digital Marketing is $66,000 per year. You can earn as much as $73,000 per year with this degree, or as little as $42,000 per year. The salary you earn is primarily dependent on your job title and location.
What Types of Jobs Can You Get With a Digital Marketing Bachelor’s Degree?
The jobs you can get with a digital marketing bachelor’s degree are primarily entry- and mid-level positions. It is possible to get higher-level positions, but you will typically need some work experience, such as an internship. The highest-paying digital marketing jobs for bachelor’s degree holders include promotions managers, advertising managers, and marketing managers.
Digital Marketing Degree Jobs
- Marketing Manager
- Sales Manager
- Advertising Manager
- Digital Marketing Specialist
- Fundraiser
Potential Careers With a Digital Marketing Degree
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How Much Money Can You Make With a Bachelor’s Degree in Digital Marketing?
You can make between $40,000 and $73,000 with a Bachelor’s in Digital Marketing. This is quite a range, but overall, it is very likely you will make a decent amount of money with a digital marketing bachelor’s degree.
Even if you start out on the lower end of this scale, with time and experience, you can easily increase this amount. Below, we go into some of the highest-paying Bachelor’s Degree in Digital Marketing jobs you can get.
Highest-Paying Digital Marketing Bachelor’s Degree Jobs and Salaries: Overview
| Digital Marketing Bachelor’s Degree Jobs | Average Salary |
|---|---|
| Brand Manager | $72,405 |
| Public Relations Manager | $72,111 |
| Digital Marketing Manager | $69,458 |
| Marketing Manager | $67,787 |
| Advertising Manager | $65,354 |
| Social Media Marketing Manager | $56,204 |
| Promotions Manager | $55,622 |
| SEO Writer | $53,250 |
| Digital Marketing Specialist | $50,944 |
| Social Media Coordinator | $41,328 |
Best Jobs for Digital Marketing Bachelor’s Degree Grads
The best jobs for digital marketing bachelor’s degree grads are high-paying compared to other four-year degree salaries. These jobs are all satisfying for most workers, and provide a great career or the experience you need to find your perfect job. Below are descriptions and details of the top 10 Bachelor’s Degree in Digital Marketing jobs.
Best Jobs According to Your Major
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Digital Marketing Bootcamp vs Digital Marketing Bachelor’s Degree: Which Is Better?
A digital marketing bootcamp is better for you if you’re looking to earn your credentials quickly. However, a Bachelor’s Degree in Digital Marketing will be better for you if you want to learn even more in-depth subject matter. Each of these specializations has characteristics with different teaching methods and a wide variety of tools. Below are some of the benefits of each.
Benefits of a Digital Marketing Bachelor’s Degree
- More career options. With this study program, you can become an expert in advertising, SEO positioning, and data analytics.
- High salaries. As a digital marketing professional, you will be able to earn an annual income of between $70,000 and $140,000 a year.
- Good job outlook. The careers in this field have positive job growth figures for the coming years, which means the number of jobs will increase.
- Leading roles. Bachelor’s degrees are ideal for taking on important challenges and positions within a company. The marketing management experience you’ll get will open many doors in the future.
- Better creativity. Both in-person and online degrees give you the tools you’ll need to create competitive marketing campaigns. Creativity will draw in more customers.
Benefits of a Digital Marketing Bootcamp
- Online strategies. At a bootcamp, you have the advantage of learning about technologies applied to digital marketing. You’ll graduate not only knowing how to market effectively but also how to better use the technology to do so.
- Top-notch content. Bootcamps have special programs to teach their students to generate and position engaging content with great sales potential.
- Labor market training. You will obtain a certificate that proves your knowledge in areas with high demand in the industry, which will help you improve your chances of finding work.
- Less expensive and faster education. The tuition cost of bootcamps for digital marketing is much more affordable than traditional education and offers shorter programs.
- You can learn at a distance. The online learning method of most bootcamps allows you to learn about digital marketing from anywhere with internet access.
Is a Bachelor’s Degree in Digital Marketing Worth It?
Yes, a Bachelor’s Degree in Digital Marketing is worth it if you are looking for professional growth and quality education. Investing in these varied and innovative study programs for a digital marketing career is a good decision. The quality of the training in digital marketing guarantees a future full of opportunities with top companies.
Marketing management drives a large percentage of the world economy and its impact will be greater each year. This is the ideal time to become an expert in the field of digital marketing.
Additional Reading About Digital Marketing
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Digital Marketing Bachelor’s Degree FAQ
Experts in digital marketing design marketing plans, select advertising media, negotiate advertising contracts, and create communication strategies to promote products or services. They also develop studies and market analysis to attract a specific segment of customers, among other tasks.
You can become a digital marketing professional by earning your high school diploma and then selecting the university or bootcamp of your choice. A digital marketing bachelor’s degree is a prerequisite for many digital marketing jobs.
You can earn between $41,000 and $73,000 with a digital marketing bachelor’s degree. The amount you earn is largely dependent on your job title, experience, and location. The longer you work in this field, the more your salary will grow.
Yes, digital marketing can be a stressful job depending on the number of activities, the company’s demand, and the worker’s academic level. Some of the most frequent tasks are SEO diagnostics, generating ROI (return on investment) organically in social media, and improving the content of a client’s website.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
