Marketing has undergone a significant transformation over the past decade. Because of how fast technology is advancing, digital channels have become robust, leaving businesses to discover how to navigate an ever-expanding digital ecosystem. For instance, a customer’s journey from awareness and interest to desire and action can take them across multiple online channels.
As digitization becomes necessary for every business, the demand for an expert navigator on a landscape that constantly sees innovation is high. Recognizing this, CareerFoundry, an online bootcamp distinguished for its tech courses, is launching its newest program: the Digital Marketing Program.
Read on as we delve into what makes CareerFoundry your best option for learning the ropes of digital marketing.
CareerFoundry offers a nine-month Digital Marketing Program designed to equip you with the core skills you’ll need to start a career in the field.
Explore digital marketing with CareerFoundry.What Can You Expect from CareerFoundry’s Digital Marketing Program?
As digital marketing becomes one of the most important drivers of corporate growth, expertise in the field is quickly becoming a must for everyone, not just marketing professionals. As a result, CareerFoundry created its very own Digital Marketing Program. It’s a one-size-fits-all program that’s open to complete beginners and traditional marketers looking to hone their knowledge in digital marketing.
There are no prerequisites other than a laptop and a smartphone that can utilize multiple online tools, including social media and design platforms, email marketing tools, and keyword tools.
Lasting seven months, CareerFoundry’s Digital Marketing Program combines a comprehensive curriculum with personalized mentorship and student-focused learning. To ensure this, the program has been thoroughly reviewed and accredited by the ZFU (Staatliche Zentralstelle für Fernunterricht) in Germany.
Aside from building your technical skills and knowledge, CareerFoundry also helps you acquire the necessary skills to navigate the job market. To top it off, the bootcamp has a job guarantee. Provided you meet all terms and conditions, you will get your money back if you don’t get a job within 180 days after graduation.
To gain access to all of the above, you’ll need $7,900, which you can pay up front or through an interest-free payment plan. The former entitles you to a five percent tuition discount, while the latter allows you to split the program cost over 10 months after placing an initial deposit. A CareerFoundry advisor can also help you explore other payment options, such as loans and deferred payment plans.
You can also test drive the program for 14 days, so you can assess if the teaching methods and the learning environment at CareerFoundry meet your needs. If within those two weeks, you feel the program is not for you, the bootcamp will refund any tuition fee paid.
An Overview of CareerFoundry’s Digital Marketing Course Curriculum
There are two parts to CareerFoundry’s Digital Marketing Program: an introductory course and Immersion.
The introduction phase revolves around building a solid foundation in digital marketing. Students learn the fundamentals of digital marketing strategy, plan a digital marketing campaign, delve deeper into marketing analytics, and present campaign results.
The immersion phase follows, where students work and think like real digital marketers. The bulk of the program allows students to learn the ropes of content marketing, SEO and email marketing, social media marketing, branding, performance marketing, and multi-channel marketing and analytics.
According to Chloe Benning, CareerFoundry’s Senior Curriculum and Instructional Designer, “Each lesson contains text-based curriculum content, where key concepts are explained, examples and case studies are provided, demonstrations are given for key tasks and procedures, and multimedia resources are incorporated to aid students with their comprehension of the learning content.”
Moreover, the curriculum is packed with activities and projects that will test your understanding of the topics and skills you’ve learned. Expect to work on several pseudo clients’ projects using various strategies and channels. The program also has set milestones and reminders to ensure that you stay on track with your learning deliverables.
Some of the projects that digital marketing students may encounter include a personal capstone project of their choice, a content marketing project for sustainable picnic products, a digital health service that focuses on social media and paid advertising, and a multi-channel marketing strategy for a lottery service.
You’re likely to commit an average of 15 to 20 hours each week to your studies. However, you can complete the program in less than seven months if you are willing to dedicate more hours to the program. The program is fully asynchronous, allowing you to access online lessons whenever your schedule permits.
This program may sound intensive—and it is—but worry not as CareerFoundry has a team to help you navigate its complexities.
CareerFoundry’s Student-Focused Support System
Tutors, mentors, student advisors, and career specialists make up CareerFoundry’s student support system.
“Each student will have a dedicated tutor for day-to-day support with their project work,” says Chloe. They provide feedback to help you pinpoint the areas you need to improve. Mentors who are industry experts are also there to help you “bridge the gap between your coursework and its real-world application”.
Because they have industry-relevant insights, your mentor will also help you customize a portfolio that can highlight your skills, which is highly beneficial during your job search.
Chloe shares, “When they submit tasks to their tutor throughout the unit, they will receive written feedback on their submission… When they submit to their mentor at the end of a unit, they will receive comprehensive video feedback on their project work as a whole, [making sure] it is ‘portfolio-ready’!”
Student advisors are always on standby to help you with other bootcamp concerns. Akin to a helpdesk, the student advisors are there to create a better learning experience for you. Besides this, you also have the option to learn critical job skills through CareerFoundry’s Job Preparation course. Here, a dedicated career specialist will help you formulate the right strategy to land your dream job.
CareerFoundry’s career specialists also work closely with every student to confront different obstacles in the job search and help them apply for jobs, including interview practice, tackling imposter syndrome, and time management.
Finally, you’ll have access to a large community of classmates and alumni. Through this network, you will gain valuable insights and find a bootcamp buddy with whom you can exchange ideas. Moreover, you can motivate one another to alleviate the pressures of the program.
Is Digital Marketing a Good Career?
The future is looking bright for aspiring digital marketers. According to the US Bureau of Labor Statistics, advertising and marketing jobs are expected to grow by 10 percent in the next eight years. This translates to an additional 31,800 jobs by 2030, or a total of 348,700 projected employment. With a background in marketing, you can venture into different roles, such as a digital marketing specialist, digital marketing analyst, and paid marketing specialist.
In terms of compensation rate, entry-level digital marketing analysts in the US can earn an average of $45,600 a year. Depending on where you work, some states offer as much as $56,500 annual salary. If you progress to a managerial role, you can expect an annual salary of $71,914.
Graduates of CareerFoundry’s Digital Marketing Program can move on to “entry-level digital marketing jobs in various industries, for various products and services, in different organizational settings, and using a variety of marketing channels,” shares Chloe.
Armed with a well-rounded skill set, CareerFoundry graduates are hired by renowned companies like Google, Facebook, Amazon, and PayPal.
Start Your Digital Marketing Career with CareerFoundry
CareerFoundry is an online bootcamp distinguished for producing in-demand data analysts, UX and UI designers, and web developers. Boasting a human-centric learning experience led by a team of experts, CareerFoundry has trained over 5,000 students from across the globe. And with its new Digital Marketing Program, it hopes to produce more job-ready professionals.
Chloe reiterates, “Not only have we made sure that [CareerFoundry’s Digital Marketing Program] is suitable for career changers with various backgrounds and goals, but it is also feasible. Going back to our mission, we strive to ensure career change is universally accessible and effective.”
“When you enroll in a CareerFoundry program, you can study at your own pace and fit your studies around whatever other responsibilities you may have, such as a full-time job, caring, or parenting. We also offer flexible payment options to help with the financial viability of enrolling in an online program. This puts a career change in reach for many more people who are looking for one!”
Ready to pursue a promising career in digital marketing? Learn more about CareerFoundry’s Digital Marketing program today.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
