Digital marketing is an in-demand skill because of the Internet’s scope. Companies use online forms of communication to promote products and brands to, as reported by Statista, five billion Internet users worldwide. This article will give you insight into the best schools for digital marketing, so you can find the right digital marketing degree for you.
If you want to become a digital marketer, learning about the best digital marketing schools is a good place to start. In this article, we’ll explain in detail the different degrees offered by the best digital marketing universities and colleges, as well as share information about common digital marketing jobs and salaries.
Best Digital Marketing College and University Rankings: Top 10 Digital Marketing Schools at a Glance
| School | State | Formats Available | US News Ranking |
|---|---|---|---|
| Bryant University | RI | In-person | #7 in Regional Universities North |
| Cambridge College | MA | Online | #131 – #171 in Regional Universities North |
| Midland University | NE | In-person | #119 – #157 in Regional Universities Midwest |
| New York University | NY | In-person | #28 in National Universities |
| Northern Illinois University | IL | In-person, online | #299 – #391 in National Universities |
| Southern New Hampshire University | NH | Online | #131- #171 in Regional Universities North |
| University of Jamestown | ND | Online | #35 in Regional Colleges Midwest |
| University of Michigan – Dearborn | MI | In-person, hybrid | #31 in Regional Universities Midwest |
| University of Wisconsin – Stout | WI | In-person, online | #69 in Regional Universities Midwest |
| Yeshiva University | NY | In-person | #68 in National Universities |
Digital Marketing School Rankings: Best Digital Marketing Colleges and Universities
In the section below, we’ll look at 10 of the best schools that offer digital marketing programs. This list will include public and private colleges and universities, and we’ll cover each school’s ranking, types of degrees offered, and graduation rates.
The Best Schools for Digital Marketing: Types of College Degrees and University Programs Offered
The degrees and programs available in digital marketing range from associate degrees to doctoral degrees. For students who don’t want to commit to a full degree, there are also undergraduate and graduate certificate programs. Schools that offer degrees and certificates include Northern Illinois University, Cambridge College, and Northcentral Technical College.
Comparing Popular Degree Options
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Best Digital Marketing Schools: Other Digital Marketing University Rankings
Earlier we shared our top 10 overall digital marketing university rankings. In the next section, we’ll cover the best digital marketing schools for different kinds of degrees, learning formats, and special programs.
Best Online Digital Marketing Schools
- Colorado Technical University. CTU has a flexible online schedule with classes starting multiple times per year. It offers financial aid for students who work at certain companies through its Corporate Educational Alliances Grant program.
- Southern New Hampshire University. SNHU specializes in offering online degrees, and the majority of students at SNHU are enrolled in online programs. SNHU online classes are totally asynchronous, meaning students view pre-recorded content and don’t attend live lectures.
- University of Wisconsin – Stout. UW Stout has special student services for online students, including Distance Librarians and Adult Student Services Coordinators. This ensures remote students get the support they need to complete their degrees.
Best Community Colleges for Digital Marketing
- Borough of Manhattan Community College. BMCC offers an Associate of Science in Digital Marketing. This community college supports students through the job search process with their Center for Career Development and Office of Internships and Experiential Learning.
- Macomb Community College. In Macomb’s digital marketing classes, you learn how to make a personal or corporate brand that will appeal to your target audience. Macomb teaches digital marketing as part of a Workforce and Continuing Education program, so students don’t need to apply to the school but can sign up for any classes related to digital marketing.
- Northcentral Technical College. The digital marketing associate degree program at NTC teaches students how to apply the concepts of pricing, promotion, and ROI analysis to digital marketing. Students can complete this course online or at one of six campuses.
Best Undergraduate Schools for Digital Marketing
- Bryant University. Bryant, ranked number seven in Regional Universities North by US News & World Report, is a great school for undergraduate students. Its Bachelor in Business Administration with a Digital Marketing Concentration gives undergraduate students a unique opportunity to specialize in business and digital marketing.
- Millikin University. Undergraduates at Milikin University’s Tabor School of Business will graduate with professional certification and complete projects for a portfolio. These additions to your resume will help you get a job after graduation.
- Oregon State University. Undergraduate students at OSU can study digital marketing in person or online. Students will participate in the Microbusinesses program, where they will create and market real products.
Best Graduate Schools for Digital Marketing
- New York University. Pursuing an MBA in Digital Marketing at NYU lets you explore digitization and how it affects businesses, their customers, and their partners.
- Sacred Heart University. An MS in Digital Marketing from Sacred Heart University is a comprehensive degree that covers content marketing, social media strategy, digital advertising, user experience, and marketing analytics.
- Yeshiva University. Yeshiva graduate students can study in-person or online, but all classes are scheduled in the evening so students can continue working while they complete their degrees.
Best Digital Marketing Schools With Dual Degree Programs
- Indiana University | Master of Business Administration/Master of Science in Marketing. With an MBA/MS dual degree from Indiana University’s Kelley School of Business, you’ll learn advanced management skills and marketing expertise.
- University of Arizona | Master of Science in Marketing/Master of Science in Business Analytics. This program is for students who want to learn how to use data to improve marketing and business strategies. To get this dual degree, you have to enroll in each program separately. You can study digital marketing courses such as business communications, pricing, and brand strategy.
- Walsh College | Master of Business Administration/Master of Science in Marketing. This dual degree program is designed for students who want to create and manage brands for a business. Almost all the faculty who teach at Walsh have industry experience, so you know what you are learning will work in the world of business.
Best Schools With Accelerated Digital Marketing Programs
- Rochester University | Bachelor of Science in Digital Marketing. Rochester’s accelerated program in digital marketing will help you learn how to connect to a brand’s needs using tools such as search engine optimization (SEO) and paid advertising. Students can complete this Bachelor of Science program in 18 months or less.
- University of Jamestown | Digital Marketing and Analytics. This accelerated certificate in digital marketing will teach you how to build your audience through organic and effective strategies.
- Colorado State University Global | Master of Science in Marketing. You can complete this online MS degree in just one year. The curriculum will introduce you to commonly used tools and platforms such as Canva, Adobe, Mailchimp, and WordPress.
Easy Colleges to Get Into
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Is Graduate School for Digital Marketing Worth It?
Yes, graduate school for digital marketing is worth it. Graduate programs in this field are a good fit for working professionals who want to move to higher-level positions in their current digital marketing or retrain to adapt to new trends in digital marketing.
What Jobs Can You Do With a Digital Marketing Degree?
There are a lot of jobs you can do with a digital marketing degree including digital marketing analyst, email marketing specialist, and advertising manager. According to the US Bureau of Labor Statistics, marketing jobs have a 10 percent growth projection over the next decade, which is higher than the average for all occupations.
How Much Can I Earn With a Degree in Digital Marketing?
You can earn between $50,000 and $70,000 on average with a degree in digital marketing. According to PayScale, people with an MS in Marketing make $70,000 per year. Professionals with a Bachelor’s Degree in Marketing make an average of $56,000 per year, and marketing associate degree holders make an average of $50,000 per year. Your years of relevant work experience will also affect your salary.
Highest-Paying Digital Marketing Careers
| Profession | Minimum Education | Average Salary |
|---|---|---|
| Marketing Director | Bachelor’s degree | $92,200 |
| Brand Marketing Manager | Bachelor’s degree | $75,799 |
| Email Marketing Manager | Bachelor’s degree | $74,091 |
| Digital Marketing Manager | Bachelor’s degree | $69,534 |
| Digital Project Manager | Bachelor’s degree | $68,871 |
| Content Strategist | Bachelor’s degree | $63,264 |
| Digital Strategist | Bachelor’s degree | $62,150 |
| Content Manager | Bachelor’s degree | $61,030 |
| Email Marketing Specialist | Bachelor’s degree | $55,300 |
| Social Media Manager | Bachelor’s degree | $52,883 |
Best Jobs With a Digital Marketing Degree
The best jobs with a digital marketing degree are marketing director, brand marketing manager, email marketing manager, content strategist, and digital project manager. The section below will give the average salary of different jobs you can get with different levels of education.
How Can I Pay for Digital Marketing School?
A digital marketing degree can be expensive, and thinking about how to pay for it can be overwhelming. There are many financial aid options to explore so that you can afford a degree. The section below covers some common ways to pay for your degree.
- Federal Student Aid. You should fill out the Free Application for Federal Student Aid (FAFSA) every year you attend a college or university. This application determines your eligibility for federal student loans and grants.
- Scholarships. Scholarships are awarded based on academic achievement, residency, or program of study. Scholarships don’t have to be paid back and they usually have to be spent on tuition.
- Grants. Grants are need-based programs to help you cover lots of different kinds of costs related to education, including living expenses and textbooks. Like scholarships, grants do not need to be paid back.
- Student Loans. Student loans can come from the federal government or private lenders. Federal loans usually have lower interest rates and are easier to pay back. Private loans can be very hard to pay back and they should be avoided if possible.
- Personal Savings. If you have personal savings you can use them to pay for some or all of your degree. Using personal savings is less risky than taking out a loan, but you should also leave yourself some cash reserves for unexpected expenses.
How to Pay for Your Chosen School Education Path
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Choosing the Best Digital Marketing School for You
Before you enroll in any digital marketing program, you should evaluate certain factors like the cost and curriculum. In the list below, we explain some of the most important characteristics to look for when deciding on a digital marketing degree or certificate program.
Curriculum
The field of digital marketing is constantly changing, so you want to make sure the program you choose covers the tools and platforms that you need to learn. Some programs cover material to prepare you to take professional certifications, while others don’t.
Student Support
Does the school have good student services, career services, and financial aid services? Visit campus or contact the school to learn more about the different support programs for students. Make sure there are services to help you finish your degree and get a job after graduation.
Internship Assistance
The best digital marketing schools help students find internships at respected companies. Your school should have industry connections or a good alumni association. Internships are an important way to get work experience and grow your professional network.
Cost
Don’t enroll in a program if you don’t know how to pay for it. Plan your budget with an estimate of the tuition and the cost of living wherever you will be studying. You want to ensure you can complete the program without any financial issues.
Graduation Rate
The percentage of students who graduate at each institution is an important factor. The higher the graduation rate, the more likely you will finish your program. The graduation rate is also a good measure of how well a college supports its students.
How to Get Into the Right School for Your Profession
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Does It Matter What College I Go to for Digital Marketing?
Yes, it does matters what college you go to for digital marketing. You should make sure the school you go to is accredited, and it’s even better if the program is accredited by the American Assembly of Collegiate Schools of Business (AACSB) or a similar organization.
Digital Marketing University Ranking Methodology: How We Ranked the Best Schools for Digital Marketing
We ranked the best digital marketing schools by consulting the university rankings conducted by US News & World Report and Times Higher Education. To further refine our digital marketing university ranking methodology, we gave special consideration to things like reputation, graduation rate, student-to-faculty ratio, and breadth and depth of digital marketing degree program offerings.
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Best Digital Marketing Schools FAQ
No, you don’t need a degree to become a digital marketer. A certificate in digital marketing with work experience is likely enough to get a job. However, most jobs for digital marketers will likely require at least a bachelor’s degree in a related field. Without a degree, you’ll have to find a way to stand out to employers.
If your goal is to work in business and management, an MBA is better than an MS in Digital Marketing. An MBA prepares students to effectively manage teams of people and projects. An MS in Digital Marketing is better if you want to drive the creation of new digital marketing strategies and work with clients.
You can get hired as a digital marketer with no experience as long as you have a recent degree. However, job experience makes you a more attractive candidate. A great way to get work experience while finishing your degree is by doing a digital marketing internship.
Digital marketing is an expanding field, and there is an increasing need for experts in online marketing campaigns. Digital marketers can work as consultants and freelancers for a wide range of small businesses and clients, or they can work for large businesses with a permanent marketing team.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
