The best online marketing analytics master’s degrees can up your game in the complex and in-demand field of marketing. Marketing analytics combines marketing, data science, and business analytics to create data-driven solutions to problems that a business faces. If you like solving problems, marketing analytics master’s degree jobs are challenging and fulfilling.
Many universities across the US offer online marketing analytics master’s degrees, so you can earn your degree and become an online marketing master at your own pace without going to campus. Online degrees have flexible schedules and are less than the national average cost of traditional in-person master’s programs. This article will help you choose which online Master’s Degree in Marketing Analytics is the right fit for you.
Where Can I Get a Marketing Analytics Master’s Degree Online?
You can get a marketing analytics master’s degree online at top schools like American University, Michigan State University, and Penn State World Campus. More of the best schools for a Master’s Degree in Marketing Analytics include Southern New Hampshire University and the University of Maryland Global Campus.
What Schools Offer the Best Marketing Analytics Master’s Degrees?
- American University
- Michigan State University
- Penn State World Campus
- Southern New Hampshire University
- University of Maryland Global Campus
What Are the Admission Requirements for an Online Marketing Analytics Master’s Degree?
The admission requirements for an online marketing analytics master’s degree are a bachelor’s degree from an accredited college or university with a minimum cumulative GPA of 3.0. Some programs require you to take introductory courses in marketing if your bachelor’s degree isn’t in marketing or a related subject.
Most schools require GMAT or GRE test scores to be submitted during the admissions process. If your program doesn’t require GMAT or GRE test scores, you should still submit them, especially if your bachelor’s degree GPA is below the school’s minimum GPA requirement. If you are an international student, you must provide English language proficiency test scores.
Some schools also require students to have professional work experience related to the marketing program. You’ll also have to provide letters of recommendation from supervisors or provide their contact details for professional references.
Online Marketing Analytics Master’s Degree Admission Requirements
- Bachelor’s degree from an accredited college or university with a minimum GPA of 3.0
- GMAT or GRE scores
- Official transcripts
- Resume or CV describing education and professional experience
- Letters of recommendation or references
- English language proficiency test (for international students)
How to Get a Marketing Analytics Master’s Degree Online
You can get a marketing analytics master’s degree online by fulfilling all the degree requirements for graduation. This includes completing 30 to 45 required credit hours in core courses and electives, maintaining a 3.0 GPA, and completing a capstone project or doing a marketing analytics internship.
Marketing Analytics Degree Requirements
- Maintain a 3.0 GPA
- Complete 30 to 45 total credits
- 18 to 33 marketing and analytics core course credits
- 3 to 12 elective credits
- Complete a capstone project or do an internship
Best Online Marketing Analytics Master’s Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| American University | Master of Science in Marketing Analytics | Middle States Commission on Higher Education |
| Michigan State University | Master of Science in Marketing Research | Higher Learning Commission |
| North Carolina State University | Master of Management with a Marketing Analytics Concentration | Southern Association of Colleges and Schools Commission on Colleges |
| Oregon State University | Master of Science in Business, Marketing Insights, and Analytics | Northwest Commission on Colleges and Universities |
| Penn State World Campus | Master of Science in Marketing Analytics and Insights | Middle States Commission on Higher Education |
| Southern New Hampshire University | Master of Science in Marketing-Marketing Research and Analytics | New England Commission of Higher Education |
| Texas Tech University | Master of Science in Marketing Research and Analytics | Southern Association of Colleges and Schools Commission on Colleges |
| The University of Alabama | Master of Science in Marketing with a Concentration in Marketing Analytics | Southern Association of Colleges and Schools Commission on Colleges |
| University of Maryland Global Campus | Master of Science in Management-Marketing | Middle States Commission on Higher Education |
| Wright State University | Master of Science in Marketing Analytics and Insights | Higher Learning Commission |
Best Schools for Marketing Analytics: Top Online Marketing Analytics Master’s Degree Programs
Below, we’ll explain more about the best school for marketing analytics with the top online marketing analytics master’s degree programs. Online Master’s Degrees in Marketing Analytics are growing in popularity. We’ve done the research to find the best online marketing analytics master’s degree programs to make sure the degree is worth your time and money. Below is a list of the top schools offering some of the best online Master’s Degrees in Marketing Analytics.
What Is an Online Marketing Analytics Master’s Degree?
An online marketing analytics master’s degree is a degree program for business professionals to learn how to analyze marketing data to make strategic business decisions. As an online student in a marketing analytics master’s degree program, you will study business analytics theories and practice applying those theories to real-world experiences, either through a capstone project or internship.
This degree gives you a solid foundation in business analytics, strategic marketing management, and project management to prepare you for a wide variety of career opportunities in digital marketing communication, marketing management, and business analytics. A Master’s Degree in Marketing Analytics leads to high-paying jobs with a quick return on investment.
Online vs In-Person Marketing Analytics Degrees
If you’re thinking about pursuing a degree in marketing analytics, you may be wondering what the differences are between an online vs an in-person degree program and which experience is right for you. Both learning formats have unique benefits and the right choice for you depends on your individual situation. Below are the top five benefits of online and traditional in-person marketing analytics degrees so you can decide which is best for you.
Top 5 Benefits of an Online Master’s Degree in Marketing Analytics
- Accessible from anywhere. Online marketing degrees are more accessible because you can attend classes from any location with an Internet connection. The online format of these programs is extremely convenient.
- Flexible schedule. Most online programs are self-paced, so you have the flexibility to accomplish personal life goals while working on your degree whether you’re a part-time or a full-time student.
- More control of your education. Most online programs follow an asynchronous format and hand you all the course materials at once. You can review any section as often as you want.
- More program options. Since you don’t have to consider the location when choosing an online business school, you have way more options. Some schools even offer the same tuition for in-state and out-of-state students in their online programs.
- Less expensive. Online programs usually cost less than traditional marketing analytics master’s programs. You also don’t need to budget for transportation or moving costs.
Top 5 Benefits of an In-Person Master’s Degree in Marketing Analytics
- Distraction-free environment. Some students concentrate better in in-person classes because there are fewer distractions in a physical classroom than at home.
- Hands-on learning. In-person learning gives students a more hands-on experience of the topics that are taught by expert faculty as you discuss and work through examples in class.
- Access to school facilities. An in-person Master’s Degree in Marketing Analytics enables students to access a wide range of school facilities, including libraries and computer labs.
- Networking opportunities. Since on-campus master’s degree programs are done live with students physically present, it’s easy to network with other experts and marketing professionals before and after class or at special business school lectures and events. The main goal of a marketer is usually to market themselves to get better job opportunities.
- Regular schedule. An in-person Master’s Degree in Marketing Analytics follows a regular weekly schedule of classes. This structure can be helpful if you struggle with procrastination.
What Types of Online Master’s Degrees Can You Get in Marketing Analytics?
The types of online master’s degrees that you can get in marketing analytics are a Master of Science (MS), Master of Arts (MA), Master of Management (MM), or Master of Business Administration (MBA). These different types of online marketing analytics master’s degrees are usually offered through a university’s business school. Each degree follows the same core curriculum, but they focus on different aspects of marketing analytics.
Is It Better to Get a Master of Arts or Master of Science in Marketing Analytics?
It is better to get a Master of Science in Marketing Analytics because an MS degree focuses more on using statistical analysis tools to solve problems related to marketing analytics, such as analyzing market trends. Most MS programs require students to complete a capstone project where they apply their knowledge and analytical skills through projects with a company or organization, which prepare students for jobs in business analytics.
An MA degree teaches you about the theories behind marketing analytics and consumer behavior. This graduate program includes fewer courses in statistics and more courses that focus on qualitative research methods. This type of graduate program prepares you for jobs that focus on customer experiences.
Both the Master of Arts (MA) and Master of Science (MS) degrees in marketing analytics provide students with the knowledge they need to advance their careers in marketing research. The degree that is better for you depends on the exact type of job you want after graduation.
How Much Does a Marketing Analytics Master’s Degree Cost?
A marketing analytics master’s degree costs an average of $19,314 per year, according to the National Center for Education Statistics. Actual costs will vary depending on whether the school is public, non-profit, or for-profit. For private schools, the average yearly cost is $25,929, while public schools only charge an average of $12,171 per year for in-state students.
How Long Does It Take to Get a Marketing Analytics Master’s Degree Online?
It takes one to two years to get a marketing analytics master’s degree online. These graduate degree programs require students to complete around 30 to 35 credits using the semester system or 45 credits using the quarter-credit system.
Full-time students taking 12 to 15 credits per semester can complete their online graduate programs in one year or one year and a few months. Part-time students will have to add another semester or two. Some of the degrees on our list are only offered as part-time programs, so make sure a full-time program is available if you want to complete your degree in a year. You could also enroll in an accelerated program, which takes about a year as well.
Are Online Marketing Analytics Degrees Respected?
Yes, online marketing analytics master’s degrees are respected. While it is true that some employers may still prefer graduates of traditional programs to virtual programs, many businesses know that online degrees offered by accredited schools are equal to in-person programs. Plus, your degree will not say that it’s an online degree, it will just state that it’s a Master of Science in Marketing Analytics.
Online degrees are much more common than they use to be. Even before the COVID-19 pandemic, the National Center for Education Statistics reported that around 32 percent of graduate students were taking fully-online programs.
Is Marketing Analytics Hard to Learn Online?
No, marketing analytics is not hard to learn online. However, you do need more patience and self-management skills when completing a degree in a virtual classroom. Online graduate degrees can be more challenging than on-campus programs because it takes more effort to stay organized and motivated. The best way to learn marketing analytics online is to enroll in one of the best online Master’s Degrees in Marketing Analytics programs we’ve explained in this article.
Marketing Analytics Bootcamp vs Online Marketing Analytics Master’s Degree: Which Is Better?
If you’re comparing a marketing analytics bootcamp vs an online marketing analytics master’s degree, the main difference between the two is the length of the program and the depth of the core curriculum. Below we’ll explain how these differences affect students.
Top 5 Benefits of an Online Marketing Analytics Master’s Degree
- More job opportunities. A marketing analytics master’s degree will open more job opportunities and career growth in marketing. Many mid-level jobs require a master’s degree to qualify.
- Flexible programs. Online marketing analytics master’s degrees give you the freedom to attend full-time or part-time, depending on your schedule and work and family responsibilities.
- Develop strong industry skills. The marketing field is changing quickly, so you will need to learn up-to-date marketing analytics skills.
- Enhanced professional network. Graduate students have a chance to connect with a wide variety of business professionals. Your professors will be industry leaders who can provide you with real-world knowledge.
- Increased earning potential. Earning a master’s degree can significantly increase your income. According to Glassdoor, master’s degree holders make $200 more per week than bachelor’s degree holders.
Top 5 Benefits of a Marketing Analytics Bootcamp
- Faster. One of the reasons you should attend a bootcamp is to gain technical skills and enter the workforce after only three to nine months.
- Less expensive. A marketing analytics bootcamp is less expensive than a Master’s Degree in Marketing Analytics.
- Market-oriented curriculum. Bootcamps align their programs with the demands of the industry to address the skill gap. Marketing bootcamps constantly update their curriculum to give participants more advantages in the field.
- Focus on technical skills. Since bootcamps are shorter, they focus on the real-world application of technical skills. Bootcamps don’t spend much time working on soft skills or management skills.
- Career support. Marketing analytics bootcamps prepare students for the job market by helping them prepare for interviews and updating their resumes.
Why You Should Get a Marketing Analytics Master’s Degree Online
You should get a marketing analytics master’s degree online if you want to transition to a marketing career from a different field or if you want to advance to a higher-level position in your current marketing career.
An online Master’s Degree in Marketing Analytics will help students master a wide range of marketing analytics skills. Students will also develop critical soft skills like communication, time management, and adaptability. This specialized degree also offers the opportunity to interact with classmates from all over the world, which can improve your global cultural competence.
What Courses Do You Take in an Online Master’s Degree Program in Marketing Analytics?
If you’re looking for an online program in marketing analytics, you may wonder what courses you’ll take. The curriculum includes core courses and elective courses in marketing and analytics. Here’s an overview of some standard core courses in marketing analytics online master’s degree programs.
Digital Marketing Communications
Digital marketing communications, sometimes referred to as integrated marketing communications, teach students how to use digital platforms to communicate with customers. It focuses on how to use social media, Google Analytics, and search engine optimization to create effective marketing campaigns.
Predictive Analytics
Predictive analytics teaches students how to use data to predict future consumer behavior and market trends. Students will use algorithms to help organizations better understand their customers and anticipate their buying habits. This course also covers effective sales management and customer relationship management.
Statistical Data Management
This course will teach you how to organize and analyze massive amounts of data generated every day by businesses. You’ll learn how to use this data to improve your company’s operations and make better decisions. This course teaches the practical applications of data management, data analysis, and marketing management in advanced marketing analysis.
Business Development
Business development is an essential aspect of marketing analytics degree programs because it prepares you for future job roles in business strategy and business analytics. It is designed to teach students how to think like entrepreneurs and how to develop and implement business strategies to promote products and services in real-world scenarios.
Statistical Modeling
Statistical modeling offers students a chance to learn how to apply statistical models to customer data and how this information can be turned into actionable recommendations. The course will cover regression, forecasting, optimization, and predictive modeling.
Continuing Education Paths for Online Marketing Analytics Master’s Degree Graduates
The most popular continuing education path for online marketing analytics master’s degree graduates is getting a PhD. An online marketing analytics master’s degree can help you land managerial positions in marketing. However, if you’re interested in becoming a top executive, you’ll need to continue your education with a PhD, Master of Business Administration, or Doctorate of Business Administration.
Acquiring another degree will take more time and money. An easier way to get more credentials for a potential pay raise is by earning a professional certification or certificate in digital marketing, social media analytics, or business analytics. A certification is a professional exam that certifies your knowledge, while a certificate is an educational program that teaches you new skills.
Related Online Marketing Analytics Degrees
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What to Look For in the Best Marketing Analytics Master’s Degree Programs
The things to look for in the best marketing analytics master’s degree programs are accreditation, career services, school reputation, curriculum, and flexibility. To find the right program for you, it’s best to consider your options carefully with these characteristics in mind.
Accreditation
The first thing you should look for in a Master’s Degree in Marketing Analytics program is whether the school and the program are accredited. Before you submit your online application, ensure that the school is accredited by a reputable organization.
Flexibility
One of the key benefits of an online program is flexibility. The best marketing analytics master’s degree program for you should be flexible enough to fit into your schedule. Look for a program that allows you to balance your education and your personal life.
School Reputation
Make sure that the Master’s Degree in Marketing Analytics program you want to attend is at a respected business school. A little research on independent ranking sites, such as US News & World Report, or asking business professionals their opinion of the school will give you an idea of whether the school is respected or not.
Curriculum
Before you start the application process, you should check the curriculum of the programs you are interested in to find out if the courses align with your career goals. Read the course descriptions and make sure you can fulfill the program’s credit requirements while getting a strong foundation in the subjects that matter most to you.
Career Services
One of the reasons to get a master’s degree is to access more career options. Make sure that the online school offers career services and job search assistance. Career services departments can help you in the job market by helping you write an effective resume and connecting you with potential employers.
What Is the Most Affordable Online Marketing Analytics Master’s Degree?
The most affordable online marketing analytics master’s degree is the Master of Science in Marketing with a concentration in Marketing Analytics at the University of Alabama. Tuition is $14,520 for the 33-credit program.
Can I Get a Marketing Analytics Master’s Degree Online for Free?
No, you can’t get a marketing analytics master’s degree online for free. However, you can lower the cost by applying for federal financial aid by submitting the Free Application for Federal Student Aid (FAFSA) or applying for scholarships for graduate students.
Salary and Job Outlook for Online Marketing Analytics Master’s Degree Graduates
Now that you know what it takes to get your graduate degree, you might be wondering about how to find marketing analytics master’s degree jobs. Fortunately, with the rise of social media marketing, marketing analytics is a rapidly growing field with plenty of future careers for professionals like you with a specialized master’s degree.
How Hard Is It to Get a Job With a Marketing Analytics Master’s Degree?
It is not very hard to get a job with a marketing analytics master’s degree. An online Master’s Degree in Marketing Analytics is an in-demand qualification that will give you an advantage in your job search. Schools with a career services department can help you land the job you want and connect you with alumni at various businesses.
What’s the Average Online Marketing Analytics Master’s Degree Salary?
The average salary for a graduate with an online marketing analytics master’s degree is $67,000 per year, according to PayScale. People who earn this degree are qualified to manage marketing campaigns, identify trends, and make predictions about the future of business, as well as help companies understand how they can improve their business strategies.
What Jobs Can You Get With an Online Marketing Analytics Master’s Degree?
The jobs you can do with an online marketing analytics master’s degree are market research analyst, marketing manager, management analyst, public relations specialist, and survey research. Becoming a marketing analyst isn’t hard once you get your degree.
Marketing Analytics Degree Jobs
- Market Research Analyst
- Marketing Manager
- Management Analyst
- Public Relations Specialist
- Survey Researchers
Potential Careers With an Online Marketing Analytics Degree
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How Much Money Can You Make With an Online Marketing Analytics Master’s Degree?
You can make between an average of $59,740 and $135,030 per year with an online marketing analytics master’s degree. However, earnings can vary widely by industry and location. Graduates with full-time professional experience will be able to access jobs with higher salaries than those with less work experience.
The career outlook for most jobs in marketing is very promising. Many jobs in the section below are predicted to grow faster than average, resulting in more job openings in the field of marketing analytics.
Highest-Paying Online Marketing Analytics Master’s Degree Jobs and Salaries: Overview
| Marketing Analytics Master’s Degree Jobs | Average Salary |
|---|---|
| Marketing Manager | $135,030 |
| Management Analyst | $93,000 |
| Market Research Analyst | $63,920 |
| Public Relations Specialist | $62,800 |
| Survey Researcher | $59,740 |
Best Jobs for Online Marketing Analytics Master’s Degree Grads
The best jobs for online marketing analytics master’s degree grads are mid-level management positions in marketing and marketing analyst jobs. Below are the job outlook, salary, and responsibilities for the highest-paying jobs in marketing analytics for master’s degree graduates.
Best Jobs According to Your Major
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Is an Online Marketing Analytics Master’s Degree Worth It?
Yes, an online marketing analytics master’s degree is worth it. Whether you want to move up into a more senior position in your current marketing career or you want to transition to a career in marketing from a different field, an online Master’s Degree in Marketing Analytics gives you the education you need to reach your career goals.
Online degree programs are especially worth it for working professionals who want to advance their careers but can’t take time off from work or travel long distances for traditional college classes. It’s relatively easy to be an online student and maintain your current work and personal responsibilities.
Additional Reading About Marketing Analytics
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Online Marketing Analytics Master’s Degree FAQ
There is no required undergraduate major for a Master’s Degree in Marketing Analytics. However, if you are already earning a Bachelor’s Degree in Marketing Analytics or a similar field, you might be eligible for a dual degree program that will enable you to start working on your master’s degree while you are finishing your bachelor’s degree.
Yes, you can start a career in business management or become a business analyst. Having a master’s degree gives you the freedom to move into related industries because master’s degree programs cover material that is relevant to many fields.
You can work at private advertising agencies or for large corporations. If you pursue a marketing analytics career, you will analyze consumer insights and use data to solve problems with data-driven decision-making.
Yes, elective courses are required to complete the marketing analytics master’s degree program. However, in some programs with a concentration or specialization, all of your electives are pre-determined to fulfill the concentration or specialization requirements. An academic advisor can help you plan the courses you should take to get the education you are looking for.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
