According to the 2022 Digital Report by DataReportal, there are currently 4.95 billion global Internet users and this number will keep rising as more people get connected. Businesses and companies have realized this and are looking for ways to engage each user, and the best digital marketing startups have figured out how to meet this need.
As digital marketing tools are overtaking traditional marketing strategies, digital marketing companies are hoping to reach the right audiences through an engaging online presence, social media posts, and search engine optimization. In this article, we’ll discuss digital marketing startup companies and the digital marketing projects that they offer their clients.
What Are Digital Marketing Startup Companies?
Digital marketing startups are businesses or companies in the digital marketing space that have just begun building their operations. The best digital marketing startups begin by offering digital marketing activities that meet a business’s specific needs and help it reach its target customers.
Top Digital Marketing Companies That Began As Startups
These successful startups are digital marketing companies that offer content marketing strategies, such as search engine marketing and social media content, as well as other ecommerce solutions for both in-person organizations and online businesses.
Big Digital Marketing Companies
- WebFX
- 97th Floor
- Silverback Strategies
- Ignite Visibility
- Thrive Internet Marketing Agency
The Best Digital Marketing Startup Companies
| Company Name | Location | Funding | Number of Employees |
|---|---|---|---|
| AppsFlyer | San Francisco, California | $293.1M | 1446 (2022) |
| Contently | New York City, New York | $19.3M | 160 (2022) |
| Metric Theory | San Francisco, California | N/A | 150 (2022) |
| Pattern | Lehi, Utah | $275M | 1150 (2022) |
| Power Digital Marketing | San Diego, California | $15M | 200 (2020) |
| Raydiant | San Francisco, California | $50M | 100 (2021) |
| Singular | San Francisco, California | $50M | 201 (2022) |
| SOCi | San Diego, California | $117.8M | 468 (2022) |
| SocialSEO | Colorado Springs, Colorado | N/A | 100 (2021) |
| Wallaroo Media | Provo, Utah | N/A | 32 (2022) |
The Top Digital Company Startups: A Closer Look
AppsFlyer
- Founded: 2011
- Funding: $293.1M
AppsFlyer offers online marketing services, including software-as-a-service (SAAS). It helps brands understand and engage their clients and potential customers through a wide range of services, such as mobile marketing analytics and fraud protection. Its customer experience and engagement suite allows business owners to create personalized experiences for its customers.
Contently
- Founded: 2010
- Funding: $19.3M
As a startup marketing agency, Contently uses its expert content strategists to create great content across various digital channels. It also uses its StoryBook technology to measure the value of the content being written. Through its sales analytics, businesses gauge how sales teams are utilizing their marketing teams’ content development and social media campaigns.
Metric Theory
- Founded: 2012
- Funding: N/A
This digital agency works with B2B companies, startups, retail brands, and ecommerce businesses to create a strong digital presence. Its digital products include search engine marketing, paid social media marketing, display and remarketing, shopping ads, affiliate marketing, product feed management, and digital videos. In 2021, it was acquired by S4 Capital.
Pattern
- Founded: 2013
- Funding: $275M
As a startup business, Pattern uses its technology to simplify reports for businesses, protect their brand, fulfill their business goals, and increase their conversion rate optimization. It also uses SEO and keyword optimization to reach a wider audience. Its creative team helps brands maximize their visual presence through high-quality digital media so that businesses can focus on product development.
Power Digital Marketing
- Founded: 2012
- Funding: $15M
Power Digital Marketing offers unique and customized digital marketing services for potential customers. Its services include affiliate marketing, influencer marketing, content marketing, and search engine optimization. It also leverages social media as a digital advertising tool. Using conversion rate optimization tactics, it helps its clients turn their digital traffic into sales.
Raydiant
- Founded: 2017
- Funding: $50M
Raydiant, whose target audience is brick-and-mortar companies, uses digital marketing channels to create digital experiences for physical stores. As a business, you can choose either to use plug-and-play digital signage, an interactive self-service kiosk, or an interactive virtual agent as your experience management platform. It also uses shopper intelligence technology to interact with customers to increase sales.
Singular
- Founded: 2014
- Funding: $50M
As one of the best digital marketing startups, Singular offers its clients a digital strategy that involves customized analytics and mobile attribution across platforms such as Facebook, Google, and Apple. It helps businesses measure their marketing activities and helps them convert organic traffic into ideal customers. It also helps brands customize their fraud prevention strategies.
SOCi
- Founded: 2012
- Funding: $117.8M
This startup marketing agency is a marketing platform for brands in different locations. It helps business owners scale up their marketing efforts by using various marketing channels to reach their target audience. This digital agency also helps brands create intuitive customer experiences so that they can increase each in-person or online business’s conversion rate.
SocialSEO
- Founded: 2010
- Funding: N/A
SocialSEO is an SEO agency that offers SEO services such as local SEO, national SEO, and ecommerce SEO. It creates a social media strategy for your business, manages it, and tracks it. As a Google Premier Partner, it also helps its customers use Google Adwords and Google Analytics. Additionally, it offers full video production services.
Wallaroo Media
- Founded: 2012
- Funding: N/A
Wallaroo is a full-service digital marketing agency for ecommerce brands. It helps brands increase their return on investment through exceptional services, including paid advertising, search engine optimization, email marketing services, text marketing, influencer marketing, and other digital marketing campaigns. Plus, it uses various social media channels, like Facebook and Instagram, for targeted ads.
Benefits of Working at a Digital Marketing Company Startup
Whether you have been working in digital marketing for a while or have recently graduated and are looking to get a job in digital marketing, a digital marketing startup is a great place to learn how to craft the perfect digital marketing campaign, develop an SEO strategy, learn about Google Ads and other tools, and advance your career.
Top 5 Reasons to Work at a Digital Marketing Startup
- A flexible schedule. Most digital agencies will allow you to work from home if that is what you wish. This is a great perk if you have other responsibilities outside of work.
- Minimal supervision. At a digital marketing startup, you will often be able to manage yourself and you will have the opportunity to make decisions without supervision.
- Learning opportunities. A startup is a dynamic environment to work in, so you will have the chance to diversify your skills in different areas.
- Job satisfaction. Working for a startup will allow you to be a part of the company’s growth. You will be able to directly see how your contribution is affecting the company.
- Innovation and creativity. Most digital marketing startups allow their employees to exercise their creativity and try out new ideas.
Can a Coding Bootcamp Help Me Get a Job at a Digital Marketing Startup?
Yes, a coding bootcamp can help you get a job at a digital marketing startup. There are coding bootcamps that offer digital marketing bootcamp programs. The skills learned and the career support you receive will make you ready to apply to the top companies that hire digital marketers.
Top Bootcamps with Digital Marketing Programs
- BrainStation. In this $3,200 course, you will learn branding, strategy, content marketing, social media marketing, and search marketing.
- Highway Education. During this intensive, full-time bootcamp program, you will learn marketing fundamentals, content strategy, social media marketing, and SEO, among other topics. Tuition is around $16,000.
- General Assembly. This bootcamp offers a Digital Market on Demand course where you will learn digital marketing fundamentals. The course is $10,125.
- Simplilearn. Programs offered include SEO, social media, and pay-per-click (PPC). Here, you will have the chance to choose which area in digital marketing you would like to learn.
- Thinkful. This bootcamp offers a three-month course that teaches SEO, content marketing, social media marketing, PPC, and email marketing. Tuition for the course is $4,900.
Common Jobs in Digital Marketing
- Content manager: A content manager touches on all the levels involved in marketing. They will need to understand where content fits within the digital marketing strategy or plan. They also usually manage a team of content writers.
- SEO specialist: A search engine optimization specialist is in charge of using SEO algorithms to ensure that the content being produced is top-notch and will drive traffic for an organization.
- Digital marketing manager: A digital marketing manager understands not only digital marketing but also business. They will need to create a digital marketing strategy that can help with financial forecasting for a business.
- Social media manager: Social media managers design marketing campaigns that will be used in all the social media networks that a company maintains. They create specific content for different social media platforms.
- Email marketing specialist: This specialist focuses on email marketing. They will typically use a client database to execute email campaigns and develop an email marketing strategy to drive sales.
Should I Work for a Digital Marketing Startup Company?
Yes, you should work for a digital marketing startup company if content creation and management are something you are interested in doing. A digital marketing startup will give you the right environment to grow professionally and also enhance your ability to provide digital solutions that help an organization achieve business growth.
Best Digital Marketing Startups FAQ
To select the best digital marketing agency for your business, you will need to first decide on your goals, values, and budget. When you select an agency that you feel is the right fit for you, make sure you communicate what your needs are.
You can become a digital marketer by learning the skills that are necessary for working in the field, like honing a social media presence and improving your public relations skills. You can acquire these skills by going for a bachelor’s degree or joining a digital marketing bootcamp.
You can get a job in digital marketing by checking various job boards, digital marketing forums, and company websites. You should then read each job post carefully and apply to the ones that fit your skills the best. During the next stage of your job hunt, ensure you adequately prepare for the interview by researching both the position and the company.
You can get funding for your digital marketing startup through crowdfunding, securing a small business loan, or liaising with a venture capital firm.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
